Ad specs: Ad sizes and policies

Our philosophy

We insist on the highest standards and present Amazon customers with timely, relevant, and beautiful advertising that enhances their shopping experience. Our specs and policies are in alignment with the CBA Better Ads Standards and explain how to create and evaluate ad experiences.

Amazon DSP

With Amazon DSP, advertisers can reach Amazon shoppers everywhere.

Campaign Landing Pages

Showcase your products or offers with cross-platform landing pages on Amazon’s website & mobile apps.

Non-Standard Media
Amazon Dynamic eCommerce Ads

eCommerce Ads introduce Amazon features like Add to Cart and Customer Reviews into display ad units.

Amazon Mobile Shopping

Banner ad placements on Amazon’s Shopping Apps and the mobile version of

Fire Tablet with Special Offers

Our Fire Tablets with Special Offers provide a unique ad experience for customers.

Fire TV

Engage customers with your brand through a featured banner on the home screen.

Fire TV Landing Pages

Promote your products or offers with simple to navigate pages, built for TV.

Kindle with Special Offers

Our Kindle reading devices with Special Offers provide a unique ad experience for customers.

Standard Media

Standard sizes for desktop ad units.


Follow these creative guidelines to meet our content specification requirements for Stores.


Advertise your brand with solutions across IMDb.