Sponsored Ads Guidelines and Acceptance Policies

1.0 Overview

2.0 Ad Format and Functionality

3.0 Content requirements

3.1 General requirements

3.2 Prohibited content

3.2.1 Prohibited images and videos

3.3 Amazon programs

3.4 ASIN or Product Images

3.5 Brand logo

3.6 Call to action (CTA)

3.7 Claims and substantiations

3.8 Custom images

3.9 Headlines and custom text

3.10 Keyword and product targeting

3.11 Optimized ads

3.12 Promotional and holiday messaging

3.13 Store spotlight

3.14 Video and Video Posts guidelines

3.15 Translations

4.0 Product acceptability

4.1 General requirements

4.2 Prohibited products

4.3 Restricted products

4.3.1 Alcohol and alcohol-related products

4.3.2 Art and industrial supplies

4.3.3 Beauty products

4.3.4 Home-test kits

4.3.5 Infant and baby products

4.3.6 Knives

4.3.7 Pharmaceuticals and healthcare - over-the-counter (OTC), supplements and medical devices

4.3.8 Religious products

4.3.9 Sexual wellness

4.3.10 Sports and outdoor products

4.3.11 Used and Amazon Renewed Products

Saudi Arabia: Ads must be in English. Please refer to Translations for Ads translations.

• Ads for live animals intended for consumption by another animal are prohibited. Insect or animal pet food products, such as frozen rodents, insects, or meal worms, must not show the contents of the packaging.
• Amazon trademarks, products or references to Amazon products or services.
• Accurate references for compatibility purposes, such as “Works with Alexa,” are permitted, provided the primary product is positioned first in the headline, featured prominently in any image or video, and Amazon products are referred to correctly.
• ASCII art.
• Children in adult or dangerous situations. For example, children close to, or handling, firearms or other weapons, or in situations which may contravene established child safety best practices (such as children in vehicles without their seatbelts fastened or cycling without helmets), or without adult supervision in places or situations where they cannot safely look after themselves (such as swimming pools, crossing busy roads or around dangerous equipment.
• Contact details, such as full or partial email or web addresses or phone numbers; social media addresses; and QR codes.
• Content that encourages or glorifies smoking.
• Content that encourages or promotes vandalism, anti-social behavior, or the defacing of public or private property.
• Content that glorifies or promotes the use of illicit drugs, abuse of legal drugs, drug paraphernalia or products to beat drug tests.
• Content that implies or claims to diagnose, treat, or question gender identity or sexual orientation.
• Content that may be considered culturally inappropriate in the geographical location where the ad will be displayed.
• Content that promotes hate, incites violence or intolerance, or advocates or discriminates against a protected group, whether based on race, color, national origin, religion, disability, sex, sexual orientation, disability, age or another category.
• Content that promotes excessive or irresponsible consumption of alcohol.
• Content that promotes practices that can result in physical or mental harm.
• Content that asks questions of, or speaks directly to the customer, such as the use of "you/your" (for example, “Are you looking for xxx, try this" or “Not getting the weight loss results you want?").
• Content that revolves around highly debated social topics.
• Political content, such as campaigns for or against a politician or a political party, or related to an election, or content related to political issues of public debate. During an election year we prohibit media products about a specific political party, issue, or candidate.
• Cruelty toward people or animals.
• Deceptive, false, or misleading content.
• Emoticons and emojis.
• Emoticons and emojis that are not suggestive, lewd, profane, or vulgar are permitted in custom text.
• Exploitation of sensitive events such as natural disasters, human-caused disasters, incidents of mass trauma and/or casualties, or the death of public figures.
• Fake functionality such as “Play” buttons or login requests.
• Foul, vulgar, or obscene language or language containing profanity, including obfuscated text or inappropriate double meanings.
• Language that pressures customers into taking action, or creates a sense of urgency such as “Last Chance”, “Don’t leave it to too late”, “Don’t Miss Out”, “Hurry while supplies last”, or emotionally charged language.
• Misspellings, excessive punctuation, or incorrect grammar or punctuation.
• Obscene, defamatory, libelous, illegal, invasive of another’s privacy.
• Potentially embarrassing bodily functions or conditions, or private, intimate or sensitive physical or medical conditions.
• References to another company name or product to denigrate, compare or leverage the other brand or product to promote your product (for example, “better made than [other product]”). If you are communicating the compatibility of your product with other products in the headline, you must include the other brand or product in the later part of the headline with a qualifying statement like “compatible with.”
• References to “dupe” when the ad contains a brand name that is not that of the advertiser.
• Religious advocacy, whether advocating or demeaning a religion.
• Shipping or delivery claims.
• Special characters (unless part of the brand name or slogan).
• Hashtags (#) are permitted in custom text.

• Egypt, Saudi Arabia, and United Arab Emirates: The following content are prohibited:
• Content that may undermine or criticize traditional Arab culture, its politics or its leaders.
• Content that may encourage political unrest or the disruption of public order.
• Content related to political disputes or armed conflict.
• Singapore: Ads for apparel must not contain sexually provocative content.

In addition to the requirements above, the following prohibited content guidelines apply to the images and videos in your ads.

• Images and videos of weapons (including realistic and non-realistic firearms, swords, bows and arrows, etc.) that are:
• Shown in a violent, threatening manner, for example in the process of injuring another character.
• Displayed in a gruesome way (for example, covered in blood).
• Pointed at a character.
• Directed out toward the customer.
• Handled by or associated with a minor.
• See the Sports and Outdoors Goods section below for restrictions specific to those products.
• Realistic or excessive violence, brutality, scary images and videos, graphic depictions of blood, open or sutured wounds, scenes of torture, dismemberments, or mutilations of bodies.
• Fully visible intimate body parts such as genitals, female breasts, and buttocks.
• Ads may feature semi-revealing attire (models showing bare skin without revealing any intimate parts or showing contours or simulation of sensitive areas) if modest and relevant to the product or service promoted. For example, an image or video of a woman in a bikini may be used to promote bikinis, but the same image or video cannot be used to promote a car because a woman in a bikini is not relevant to a vehicle.
• Sexual content:
• Sexually suggestive poses, such as the parting of the legs, gripping of hair or accentuation of the hip along with amorous or sexually suggestive facial expressions.
• Images and videos that draw undue attention to intimate body parts, such as breasts or buttocks.
• Depictions of minors in sexual situations.
• Images and videos of suggestive undressing, such as pulling down a bra strap or underwear.
• Models in sexy lingerie such as stockings, suspenders, or paraphernalia such as whips and chains.
• Provocative embraces or embraces in a provocative setting such as in a shower or on a bed.
• Sexual innuendo in text, image, or video.

Egypt
• Images of swine animals are not permitted.
• Images must be modest and must not contain sexually provocative content.
Saudi Arabia:
• Images of swine animals are not permitted.
• Images of models with tattoo are not permitted.
• Images for lingerie, swimwear and underwear products cannot include models.
Saudi Arabia and United Arab Emirates:
• Alcohol: Images must not contain alcohol or alcohol consumption.
• Bare Skin: Images must be modest and must not contain sexually provocative content.

• "Click Here” and other non-specific variations.
• CTAs that duplicate the default CTA in Sponsored Brands ads are prohibited in headline ad copy. For example, “Shop Now” is prohibited in United States, United Kingdom, India, and Germany as this CTA is already present in the ad.

• Australia:
• Products must not make therapeutic or health claims related to a disease, ailment, physical condition or discomfort, defect, injury, or psychological condition.
• Sun Protection Factor (SPF) creams that have a SPF less than 50 must not claim to be "High" (or similar) protection. Additionally, products whose primary purpose is not for sun protection must not claim to be a sun protection product.
• Weight loss foods, supplements, creams and other consumable or topical products cannot claim to assist with or have an impact on weight loss, slimming, or dieting.
• Brazil: Organic, diet and sugar-free claims require substantiation on the product packaging.
• Singapore: Organic claims require substantiation on the product packaging.

The product detail page must clearly describe warranties or guarantees, including any applicable limitations.

The party responsible for honoring the warranty or guarantee must be disclosed on the product detail page or in the headline.

Japan: This capitalization policy does not apply.

We prohibit any reference to specific pricing promotions in Sponsored Brands. This includes deals, offers, or savings such as Save 50% on {Product} or $20 off {Product}.

We permit the following types of promotional messaging, including close variations, on Sponsored Brands if the promotion is i) visible on the product detail page, and ii) valid for the duration of the campaign:

• [Product] savings.
• Savings on [Product].
• Save now.
• Great prices on [Product].
• Great Savings on [Product].
• Great Bundles on [Products].
• Buy [Product] and get [Additional free product].

Campaigns that refer to "Deals" must only include products that have an Amazon deal (such as Deal of the Day) live on all advertised products for the duration of the campaign.

Other savings campaigns must have active savings on the advertised products for the duration of the campaign.

Japan: Promotional messaging is prohibited.

• Japan: If Intellectual properties (IP) such as copyrighted songs, musical scores, and lyrics are managed by music copyright management organizations such as JASRAC, advertisers/agencies are responsible of acquiring necessary rights/licenses to use such IP in their ads. In the event that copyright materials owned by copyright management organizations are used in violation of IP rights and Amazon.co.jp is charged license fees from these organizations, Amazon shall be entitled to claim any damages and reimbursement of costs incurred against the associated advertiser/agency).
• For over-the-counter drugs and medical devices, SBV ads must contain the same video that is present on the product detail page.

• Egypt: The following Products are prohibited:
• Products derived from Pork
• Pesticides and fertilizer products
• Beauty and personal care products
• Radar detectors and laser pointers
• Commercial / Industrial broadcasting equipment
• Saudi Arabia: The following products are prohibited:
• Dog food and supplements.
• Entertainment and media products.
• Financial products and services.
• Intimate and personal care products.

• Saudi Arabia and United Arab Emirates: The following products are prohibited:
• Gambling products.
• Products related to horoscopes, fortune telling, black magic and similar occult products.
• Products derived from Pork.

• Singapore: The following products are prohibited:
• Chewing gum.

• United Arab Emirates: The following products are prohibited:
• Education services.

In locales where alcohol ads are permitted, the following requirements apply to image, video and text for both Sponsored Products, Sponsored Brands and Sponsored Brands video:

• Ads must promote the responsible consumption of alcoholic beverages. Ads must focus on the product and not suggest that the products help you consume alcohol in a safer way.
• Ad content must not:
• Associate drinking with motor vehicles, driving or operating machinery.
• Be associated with pregnancy, maternity, or parenting.
• Be directed toward or contain images, videos or content designed to appeal to minors.
• Contain minors or adults that appear to be under the age of 25.
• Disparage abstinence from alcoholic beverages.
• Irresponsibly incentivize people to drink.
• Promote excessive consumption, suggest therapeutic or other benefits to drinking (for example, that alcohol improves performance, contributes to success or solves problems) or focus on the alcoholic strength of the beverage.
• Show people actively engaged in drinking.
• Ads must not target unrelated products.
• The keywords selected must be exact match and strictly related to alcohol. Such as “Whiskey” and not “Drink.”
• Product Targeting must be directly related to the product promoted.

Alcohol ads are only permitted in the locales listed below, subject to the corresponding policy requirements.

• Australia: Sponsored Brands video ads must include a responsible drinking message (for example, “Drink Responsibly”).
• Brazil:
• Sponsored Brand and Sponsored Brand video ads for alcoholic beverages (excluding alcoholic beers) must include one of the following mandatory responsible consumption legal disclaimers in upper case:
• BEBA COM MODERAÇÃO (“Drink with moderation”).
• A VENDA E O CONSUMO DE BEBIDA ALCOÓLICA SÃO PROIBIDOS PARA MENORES (“Sale and consumption of alcoholic beverages are prohibited for minors”).
• ESTE PRODUTO É DESTINADO A ADULTOS (“This product is intended for adults”).
• EVITE O CONSUMO EXCESSIVO DE ÁLCOOL (“Avoid excessive alcohol consumption”).
• NÃO EXAGERE NO CONSUMO (“Do not exaggerate in consumption”).
• QUEM BEBE MENOS, SE DIVERTE MAIS (“Who drink less, have more fun”).
• SE FOR DIRIGIR NÃO BEBA (“If driving, do not drink”).
• SERVIR BEBIDA ALCOÓLICA A MENOR DE 18 É CRIME (“Serving alcoholic beverages to minors under the age of 18 is a crime”).
• Sponsored Brands, Sponsored Brands Video, and Stores for alcoholic beers must include one of the following mandatory responsible consumption legal disclaimers in upper case:
• CERVEJA É BEBIDA ALCOÓLICA. VENDA E CONSUMO PROIBIDOS PARA MENORES (“Beer is alcoholic drink. Sale and consumption prohibited for minors”).
• SERVIR CERVEJA A MENOR DE 18 É CRIME (“Serving beer to minors under the age of 18 is a crime”).
• Video ads for alcohol must include one of the above disclaimers delivered verbally and in the copy at the end of each ad.
• Ads for non-alcoholic beer are exempt from carrying a warning provided they do not refer to the brand, slogan or promotional phrase of the alcoholic beverage.
• Images and videos or text cannot be associated with sports.
• France:
• Disclaimer: Ads must include one of the following statements: “l’abus d’alcool est dangereux pour la santé” or “à consommer avec moderation.”
• Ads can only contain the following information about the alcoholic beverage: alcohol by volume percentage, origin, denomination, composition, name and address of the manufacturer, agents and depositaries, method of elaboration, methods of sale, mode of consumption of the product, references to the region of production, references to awards obtained by the beverage, references to the appellation of origin or geographical indication. The packaging for the beverage can be reproduced only if it complies with the preceding ad content rules.
• Ads for non-alcoholic products must not feature, promote, or refer to alcohol brands, or the consumption of alcohol. Images of generic alcoholic beverages may be permitted so long as they are not the main focus of the ad.
• Germany: Images and videos or text cannot be associated with sports.
• India: Alcohol merchandise ads are permitted in Sponsored Brands and Sponsored Products.
• Italy:
• Ads must include a responsible drinking message, such as "Bevi responsabilmente".
• Images and videos or text cannot be associated with sports.
• Japan:
• Sponsored Brand and Sponsored Brands video ads must include the mandatory legal disclaimer stating that drinking under the age of 20 is prohibited by law, for example: “Stop drinking if you are under the age of 20 or you are driving. Enjoy a moderate amount of alcohol. Please don’t drink if you are pregnant or in a lactation period. Recycle can after drink.” Since April 1, 2022, the legal age of majority has been lowered from 20 to 18, but the age limit for alcoholic beverages (20 and older) remains unchanged, so the term “underage” cannot be used.
• Advertising hard liquor on the homepage is restricted to beer, cocktails, shochu, sake, plum wine, wine, brandy, and whiskey only. Ads must not show:
• A person drinking brandy/whiskey in a gulping manner.
• Large bottles or other drinking containers.
• Mexico:
• Products with an alcohol strength of 55% and above are prohibited.
• Custom text must only describe the product or brand. Marketing content, claims, promotions or slogans are prohibited.
• Disclaimer: Ads for Sponsored Brands video must include any of the following disclosures: “Evite el Exceso,” “Conocer es no excederse,” or “Todo con medida.”
• Netherlands:
• Ads must comply with the Dutch Advertising Code for Alcoholic Beverages.
• Sponsored Brand ads must include the mandatory legal disclaimer “geen 18, geen alcohol”.
• Poland:
• Ads for alcoholic beverages are prohibited.
• Ads for alcohol branded merchandise are prohibited.
• Ads for non-alcoholic beverages (excluding beer) that share the same or similar name, brand, trademark, design or packaging as an alcoholic beverage are prohibited.
• Ads for non-alcoholic beers are permitted.
• Saudi Arabia and United Arab Emirates: Alcohol beverages, including alcohol preparation and brewing kits, and alcohol merchandise are prohibited.
• Spain: Disclaimer: Ads must include “Disfruta de un consumo responsable.”
• Singapore: Ads for alcoholic beverages are not permitted during the religious festival ‘Hari Raya’.
• Sweden:
• Ads for alcoholic beverages are prohibited.
• Ads for alcohol free drinks and beverages are permitted. For example, an alcohol-free beer.
• Ads for alcohol branded merchandise are permitted. For example, a Guinness beer dispenser.
• South Africa
• Ads must include a responsible drinking message, such as “drink responsibly” or “Not for persons under 18”
• United Kingdom: Disclaimer: Ads for Sponsored Brands video must include “For the facts about alcohol visit www.drinkaware.co.uk” or “Drinkaware.co.uk for the facts.”
• United States: Alcohol beverages are prohibited.

In addition to the general alcohol guidelines above, products in this category must focus on the product and not suggest that the products help you consume alcohol in a safer way.

Breathalyzers are permitted on Sponsored Brands and Sponsored Products.

Hangover cures and remedies are permitted on Sponsored Products only.

• Brazil, Egypt, Saudi Arabia, and United Arab Emirates: Breathalyzers and hangover cures and remedies are prohibited.

Per our prohibited products policy above, we prohibit ads for the following:

• Etching creams.
• Caustic creams, gel, liquid or similar solutions.
• Graffiti-related paints, markers, creams, nozzles, refills, and “how-to” videos and other content.

• Australia: Ads must not make any health or therapeutic claims and must not describe the effect of the product on the body.
• Brazil and Mexico: Ads must not describe the medical condition or the product itself. Custom text may only contain the brand or product name and an appropriate CTA.
• Singapore: Hair growth products and laser hair removal products are prohibited.

• Australia: Permitted only on Sponsored Products.
• Brazil, Egypt, and Saudi Arabia: All home test kits are prohibited.
• France: Ancestral, DNA and genetic profiling testing kits are prohibited in France.
• Japan: Restrictions apply to home test kits. Product Targeting is prohibited.
• Mexico: Custom text must not describe the medical condition or the product itself. Custom text may only contain the brand or product name and an appropriate CTA. Marketing content, claims, promotions or slogans are prohibited"
• Spain: Ancestral, DNA, Diabetes and blood sugar monitoring kits, personal genetic profiling kits, urinalysis kits, and lancing devices (medical only) are prohibited.

• Brazil:
• We prohibit ads for infant formula, follow on formula and baby feeding products such as feeding bottles, bottle nipples and pacifiers.
• Baby food products over 12 months are prohibited in Sponsored Brands.
• Australia, Belgium, BeFrance, Germany, Italy, Mexico, Netherlands and United Kingdom: Infant Formula is prohibited.
• Europe: Product Targeting for follow-on formula cannot target infant formula products.
• India: We prohibit ads for infant formula, follow on formula and baby feeding products such as feeding bottles.
• Netherlands and Singapore: We prohibit ads for infant formula. We prohibit Sponsored Product ads for follow-on formula.
• Poland and Sweden: We prohibit ads for infant formula and follow-on formula.
• Egypt and Saudi Arabia: We prohibit ads for baby formula and food products.

Belgium, Egypt, India, Netherlands, Poland, Saudi Arabia, Sweden, United Arab Emirates and United Kingdom: Only ads for kitchen knives, cutlery or silverware are permitted.

We permit the following knives for Sponsored Products and Sponsored Brands in all other locales:

• Knives whose primary purpose is for outdoor activities such as camping.
• Household knives, kitchen knives, cutlery or silverware.
• All-purpose tools such as pocket and every day carry knives.

• Australia: Ads must not make any health or therapeutic claims and must not describe the effect of the product on the body.
• Brazil:
• Dairy milk products are prohibited in Sponsored Brands.
• Food and supplements that claim to; replace meals, encourage excess consumption, or improve social status or physical or mental performance are prohibited.
• OTC medication products and devices are prohibited.
• Egypt: OTC medication products and devices, vitamin and food supplements, and artificial sweeteners are prohibited.
• France, Italy and Spain: Smoking cessation products that include nicotine are prohibited.
• Japan:
• Ads for OTC drugs are permitted in Sponsored Brands only.
• Ads for medical devices are permitted in Sponsored Products and Brands.
• Ads must mention the product name and class of the drug or if it is a quasi-drug.
• Keywords selected must be strictly related to the product or its intended effect.
• Product Targeting is prohibited.
• Sponsored Brands : Ads cannot contain different classes of drugs in the same ad.
• For Sponsored Brand Videos: Videos for OTC drugs and medical devices match the video on the product detail page.
• Mexico: Custom text must not describe the medical condition or the product itself. Custom text may only contain the brand or product name and an appropriate CTA. Marketing content, claims, promotions or slogans are prohibited.
• Netherlands: Ads for OTC medication and devices cannot include any financial incentive to purchase. For example, sales promotions, direct or indirect price offers, coupons or refund promotions.
• Poland:
• Ads for OTC medicines are prohibited.
• Ads for smoking cessation products are prohibited.
• Ads for medical devices and home test kits are permitted.
• Saudi Arabia: OTC medication products and devices, food supplements and smoking cessation are prohibited.
• Singapore:
• Permitted medical devices must have approval from the Health Sciences Authority and supporting evidence on the product detail page or product packaging.
• Smoking cessation products are prohibited.
• Sweden: Ads for all smoking cessation products must include the disclaimer "18+".
• South Africa
• Ads must not use specific medical terms to describe hair and scalp conditions; For example, use “excess oil” instead of “seborrhea”; “dandruff” instead of “pityriasis” and “seborrheic dermatitis” and “hair loss” instead of “alopecia”.
• Medication that contains more than one active ingredient, no specific reference shall be made to the specific properties of any individual active ingredient unless a reference of this nature has been approved by the Medicine Authority for inclusion in the professional information of such medicine
• Medication which has not received registration with the Medicine Authority the following disclaimer should be included in the advertisement: "This unregistered medicine has not been evaluated by the SAHPRA for its quality, safety or intended use.”
• United Kingdom: Ads for tablets or capsules that contain painkillers such as aspirin, ibuprofen and paracetamol must not encourage the purchase of more than one pack; for example, through multi-buy offers such as “buy one get one free”. Discounts on single packs are acceptable provided the ad copy does not explicitly suggest that customers make multiple purchases.

Ads must not speak directly to customers, such as “Tired of being overweight?”, nor make any unrealistic or excessive claims, including, but not limited to:

• Encouraging unhealthy eating or negative body image/self-perception.
• Product Targeting must be directly related to the product promoted.
• Substantial weight loss no matter what or how much the customer eats.
• That customers can lose weight by merely using the product without following a calorie-controlled diet or exercise program.
• That results are effective for everyone, or that they are permanent.
• That a customer will lose weight by wearing a product on the body or rubbing it into the skin.
• That the product can burn fat, increase metabolism, suppress appetite, or expedite other natural bodily functions.
• Weight loss of a specific amount over a defined period of time.

Ads for hemp-based products must not be associated with or encourage the consumption of illicit drugs, including through the use of marijuana or cannabis imagery.

• France, Germany, Netherlands, Poland, Singapore, and Sweden: Content related to Scientology is prohibited.
• India: Products that are specific to a religion or faith are permitted on Sponsored Brands and Sponsored Products only.
• Egypt, Saudi Arabia, and United Arab Emirates: Products and content related to atheism, paganism, and polytheism are prohibited.
• Singapore: Restrictions apply to content as required by Singapore law.
• United Arab Emirates: Religious products and services are prohibited.

• Belgium: Sexual Wellness is prohibited on Sponsored Brands and Sponsored Brand video.
• Brazil: Sponsored Products are permitted for keyword targeted ads only.
• Brazil, Netherlands, Poland, Sweden, Singapore, and United Arab Emirates: Sponsored Brand and Sponsored Brand videos are prohibited.
• Canada, France, Germany, India, Italy, and Spain: Permitted for keyword targeted ads only.
• Mexico: Custom text must not describe the effect of the product on a person. Custom text may only contain the brand or product name and an appropriate CTA. Marketing content, claims, promotions or slogans are prohibited.
• Egypt and Saudi Arabia:
• Ads: Prohibited
• Stores: Condoms and lubricants are permitted. Stores must not be sexually provocative (which includes images of people kissing, people in sexually provocative positions or simulating sexual acts, etc).
• Singapore:
• We prohibit ads for lubricants.
• We prohibit ads for condoms, lubricants and similar products in Sponsored Products.
• Ads for condom must not contain sexually provocative content.
• Turkey: Ads for condoms are permitted in products, brands and stores. Ads for lubricant, sexual enhancers, and sexual wellness products are not permitted.
• United Arab Emirates: Ads must not contain sexually provocative content.
• United States: We prohibit ads for condoms, lubricants and similar products in Sponsored Products.

If an ad for sports and outdoor products contains images or videos of weapons, the ad must not show the weapon or accessory in use and must not include products that are unrelated or superfluous to the product promoted. For example, an ad for a gun holster must not feature a combat knife.

Images or videos in ads promoting weapon accessories must:

• Focus on the weapon accessory and not the weapon itself.
• Not show the weapon in use, or about to be used (for example, an ad for a gun holster cannot feature the gun drawn, or in the act of being drawn).

Images and videos must comply with the content requirements listed above.

• Brazil: Toy foam guns and accessories are permitted, provided that they are non-realistic.
• Egypt: All weapons and weapon accessories are prohibited.
• Belgium, India, Netherlands and Singapore: Toy weapons are permitted, provided that they are non-realistic.
• Mexico and Saudi Arabia: All products in this category are prohibited.
• South Africa and United States: See Sponsored Products restrictions below.

Sponsored Products and Sponsored Brands
We permit the following products for Sponsored Products and Sponsored Brands:

• Airsoft accessories such as masks and gloves.
• Ammunition storage such as bins and safes.
• Arrow rests, flights, bowstrings.
• Binocular, monocular and night vision monocular.
• Decoys.
• EDC/multifunctional/tactical pens.
• Torches.
• Game and trail cameras.
• Gun cleaning kits.
• Gun holsters.
• Gun safes.
• Handheld spotting scopes.
• Paintball masks, headwear and protective eyewear.
• Rangefinders.
• Tactical cases, bags, paracord.
• Targets.

• Airsoft weapons and ammunition.
• Arrow points.
• BB guns and ammunition.
• Bows and arrows.
• Crossbows.
• Gun rest and gun rest bags.
• Gun slings..
• Laser, telescopic and non-telescopic, fixed weapon sights.
• Paintball guns and ammunition.
• Pepper sprays.
• Shooting sticks..
• Slingshots.
• Stun guns.
• Tasers.