Amazon Ads pixel requirements
Amazon remarketing, conversion, attribution and other pixels help advertisers better reach their intended audience and measure the success of their advertising.
If you use a tag, pixel or similar technology (hereafter referred to as “cookies”) provided by Amazon, you must:
- A clear and appropriate description of how cookies may be used on your properties;
- Information about how a visitor to your properties can opt out of receiving interest-based ads from Amazon by visiting the relevant Amazon Ads Preferences page, the Digital Advertising Alliance’s opt-out page, YourOnlineChoices page for your location, or the Digital Advertising Alliance of Canada’s opt-out page, as applicable.
- Keep records of your visitors’ cookie consent for the duration that you instruct Amazon to process data on your behalf.
- Not collect or pass to Amazon any personally identifiable information through the cookie, including but not limited to, names, email addresses, and telephone numbers.
- Not use any cookie provided by Amazon on any site, app or service directed to children under age 13 (or the age defined by applicable law), or which collect or solicit information from children under age 13 (or the age defined by applicable law).
- Not use any cookie provided by Amazon to reach audiences based on sensitive personal information, as defined by applicable law, including but not limited to financial status or health / medical information.
- Not place any cookie provided by Amazon Ads in an Amazon Ads creative. Not adhering to this will result in rejection of the creative.
If you are an agency acting on behalf of an advertiser, you must contractually require that your advertiser clients comply with these requirements where they use an Amazon cookie. Agencies will be fully responsible for advertisers’ non-compliance with these requirements.