Creative Delivery Lead Times

Ad productTotal lead time**Creative iteration limit
Amazon DSP8 days2 rounds
DSP Desktop display ads8 days2 rounds
DSP Mobile banner ads8 days2 rounds
Mobile interstitial ads8 days2 rounds
Amazon Mobile Shopping8+ days2+ rounds
Mobile Static Link-In Banners8+ days2 rounds
Link-Out Mobile Campaigns15 days2 rounds
Custom Mobile CampaignsCall*Call*
Amazon eCommerce Ads8 days2 rounds
Dynamic eCommerce Ads (custom image)8 days2 rounds
Dynamic eCommerce Ads (standard)2 days2 rounds (0 in US)
Campaign Landing Pages10+ days2+ rounds
Templated Landing Pages10 days2 rounds
Tailored Landing Pages20 days2 rounds
Custom Landing Pages Call*Call*
Non-Standard Media8 days2+ rounds
Amazon Video Ads (custom layout)8 days2 rounds
Amazon Video Ads (standard)2 days0 rounds
Billboard Below The Fold8 days2 rounds
Daily Deals Site Stripe8 days2 rounds
Offer Listings Stripe8 days2 rounds
Marquee Ads8 days2 rounds
Seller Central Ads8 days2 rounds
Kindle with Special Offers10 days2 rounds
Fire Tablet with Special Offers10–45 days2+ rounds
Fire Tablet Wake Screen (Standard)10 days2 rounds
Fire Tablet Video with Overlay (Standard)10 days2 rounds
Fire Tablet Standard Animated Wake Screen15 days4 rounds
Fire Tablet Custom Animated Wake Screen18 days4 rounds
Fire Tablet Custom Landing Page - Concept, design and implementation45 days5 rounds
Fire TV8–45 days2+ rounds
Fire TV Inline Ad to ASIN - Run of service without Autoplay Video8 days2 rounds
Fire TV Inline Ad to ASIN - Run of service with Autoplay Video10 days2 rounds
Fire TV Inline Ad to ASIN - Takeover10 days2 rounds
Fire TV Inline Ad to Landing Page (Video/Semi‑custom)10 days2 rounds
Fire TV Inline Ad to Custom Landing Page45 days5 rounds
Fire TV Feature Rotator12 days2 rounds
Fire TV Sponsored Screensaver10 days2 rounds
Standard Media8 days2 rounds
Audio ads3-20 days***2 rounds
Audio Ad Script Writing + Spot Production (US only)20 days***2 rounds
Audio Ad Spot Production14 days***2 rounds
Audio Ad Spot Review3 days***2 rounds

* For lead times not specified, please call an Account Executive for further details and planning.

** Total lead time = # of business days from receipt of approved customer assets, until campaign is set live/ready to launch. Additional time may be required for campaigns with multiple creatives, ad versions, or platform types. Published times subject to change during peak times.

If advertising content is late or does not comply with Amazon’s advertising policies, Amazon may extend the campaign by the number of days the advertising content was late, and/or revise the flight dates pending placement and available inventory. If Amazon has not received creative assets that meet Amazon’s advertising policies within 3 days of campaign launch, Amazon may release inventory for all affected placements.

*** If an audio ad mentions Alexa in the creative, 3 extra days should be added to its SLA.

**** For 3rd party (advertiser and/or agency) provided creatives, the total lead time is two business days from receipt of approved 3rd party tags.

8 Day Creative Delivery Workflow and Requirements

For 8 day lead times, Amazon requires:

  • Complete and accurate assets for all ad types, including copy
  • Clear creative direction
  • 24 hours turn-around time for feedback and creative approvals
  • Maximum of two creative iterations - one round of review, with version two ready for approval
  • Maximum of two creative designs

Ad Launch Time

  • & Mobile: Ad starts no earlier than midnight (12AM), Eastern Standard Time. Specific times can be discussed.
  • Kindle: Ad starts at midnight (12AM), Pacific Standard Time. Specific times cannot be accommodated.

Required Assets for Amazon Creative Services

  • Pre-existing ad units for reference, layered PSD files, logos, backgrounds, key art, fonts, advertising copy & brand guidelines
  • For IAB static ad creation, approved pre-existing ad reference units are required.

Some platforms have more specific requirements. Assets must be reviewed and approved prior to ad design and production getting underway. Schedules will be adapted for unique client circumstances such as legal approvals or multiple rounds of revisions. Please discuss specifics with your Amazon Advertising contact.