In 2016, the European Commission adopted the new General Data Protection Regulation (GDPR). The GDPR is designed to harmonize laws across Europe that govern the security and protection of personal data, including personal data used in advertising.
Amazon has a longstanding commitment to privacy and data security. We continuously review our advertising systems and processes to ensure they meet our own high standards and the requirements of all applicable data protection laws, including GDPR. Amazon advertising services comply with the requirements of GDPR. Amazon’s advertising systems include the following protections: