7.0 Restricted Content, Products and Services

Brazil

• Ads for contests, competitions and prize draws are restricted to commercial promotions (contests/sweepstakes) that are authorized by SECAP.
• The SECAP certificate number must appear legibly on all creatives.
• Campaigns along with proof of SECAP authorization must be submitted to Amazon for pre-approval.

Finland

• Prizes cannot include credit or health products. For example, a chance to win laser eye surgery is not permitted.
• Ads for contests, competitions and prize draws must not be targeted to minors under 15 years.

Poland

• Ads for contests, competitions, and prize draws are prohibited.

Austria

• Ads for shares in investment funds and real estate funds must concurrently refer to the published prospectus and the customer information document. It must be indicated how and in which language the prospectus and the information documents are made available and accessible. Regarding real estate funds, the ad must give a reference to: the published prospectus, any changes thereto, and the publishing body, date of issuance, date of notification, and how the prospectus is published as well where it can be collected.
• Advertising must be fair and distinct, identifiable as such, not misleading and not in contradiction to the prospectus and the customer information document. References to former performances must contain a notice that a former performance in the past does not reliably imply a future development of the fund.

Brazil

Ads for offshore financial products and services are prohibited.

Denmark

Ads for any financial product offered with an APR of 25% or more are prohibited.

Israel

Ads for financial products and services must carry the following warning: "Failure to repay the loan or credit may result in a charge of arrears interest and enforcement proceedings."

New Zealand

Ads for ‘pay day’ loans are prohibited.

Switzerland

Ads offering consumer credit must include: the company name; the effective annual yearly interest rate and effective amount repayable.

Turkey

Where the Advertiser is a bank licensed by the Banking Regulation and Supervision Agency of Turkey or acts on behalf of such a bank, Amazon will, upon the documented request of the Advertiser notifying the existence of a fake ad, provide necessary information specific to such event to the Advertiser.

UK

In order to run financial services advertisements in the UK, advertisers must be authorized by the UK Financial Conduct Authority (UK FCA).

In those locales where online gambling ads are permitted, the following general requirements apply in addition to the placement and locale requirements listed below.

All online gambling advertisers and all of their ads must be pre-approved by Amazon.

You must comply with all applicable licensing requirements in each of the locale(s) where your ads will show. For example, you must have a license in good standing issued by the UK Gambling Commission for the entire duration of your campaign to promote gambling products and services in the UK.

If the ad includes special offers or promotions, the ad copy must include Terms & Conditions “T&Cs apply” (or similar). The relevant Ts&Cs must be available on the landing page, or be directly linked to from the landing page (one click away). The ad copy must communicate when the offer is limited to new customers only.

Gambling ads must not:

• Misrepresent the odds of winning or the risks of gambling. For example, ads must not claim that gambling is “risk-free” unless the customer’s losing stake is refunded in full (as cash and not as free bet tokens or credit).
• Target at or be likely to appeal to underage individuals (models in gambling ads must be, and appear to be, age 25 and older).
• Depict or refer to alcohol or the consumption of alcohol.
• Depict or refer to behavior associated with problem gambling.
• Encourage what could be considered excessive or pathological gambling.
• Deny that gambling can trigger potential risks or lead to addiction.
• Encourage individuals to play beyond their means or refer to consumer credit services.
• Link gambling to social, financial, or sexual success.
• Represent gambling as a means of solving financial problems or as an alternative to employment.
• Claim or imply that a player’s experience, competence or skill reduces or removes the uncertainty of winning or allows a continuous winning.
• Imply that a game that is easy to play is also easy to win.
• Reference negative world events, or present gambling as a means of dealing with loneliness or isolation in the context of such events.
• Use behavioral targeting.

Gambling ads on Amazon are prohibited.

Ads anywhere must exclude websites aimed at children and young adults.

You must only target those locales where the gambling product or service promoted is duly licensed. For example, a gambling service licensed in the UK cannot be promoted in France, unless it is also licensed in France.

Amazon permits gambling ads only in the locales listed below, subject to local licensing requirements and subject to the corresponding policy requirements.

Austria

• Promotion of brick and mortar casinos is permitted
• Promotion of online gambling is permitted
• Promotion is limited to gambling providers located in Austria or within the European Economic Area, if they hold all required licenses and comply with protective rules in gambling

Belgium

• Ads for online gambling are permitted provided the advertiser holds a license from the Gambling Commission.
• Ads must not refer to sign-up bonuses, free gifts or in-game gifts
• Ads must include the following age related warning: “Gok met mate!” (in Dutch) or “Jouez avec modération!" (in French)
• Ads must not refer to or feature sportsmen or women.

Denmark

• Ads for online games of chance and bricks and mortar casinos are permitted provided the advertiser holds a license under the Danish Gambling Act.
• Ads for specific online games/ games played at bricks and mortar casinos must include:
• The age limit of the game/to enter the casino;
• The Danish Gambling Authority’s (“DGA”) helpline; and
• The disclaimer “terms and conditions apply.”

France

Ads must feature a warning message against excessive or pathological gambling and an active link to the French Institute of Health Prevention and Education (http://www.joueurs-info-service.fr/). The warning message can be any of the following:

• "Jouer comporte des risques : dépendance, isolement... Appelez le 09-74-75-13-13 (appel non surtaxé)."
• "Jouer comporte des risques : isolement, endettement... Appelez le 09-74-75-13-13 (appel non surtaxé)."
• "Jouer comporte des risques : endettement, dépendance... Appelez le 09-74-75-13-13 (appel non surtaxé)."
• In English: "Gambling entails risks: debts, addiction … call the following number 09-74-75-13-13 (no overcharges).”
• "Gambling entails risks: isolation, debts … call the following number 09-74-75-13-13 (no overcharges).”
• "Gambling entails risks: addiction, isolation… call the following number 09-74-75-13-13 (no overcharges).”

Germany

Only licensed sports betting services are permissible.

9PM to 6AM day-parting applies.

Ads cannot suggest that the results of games of chance are influenceable by the player.

Ads (not including branding campaigns) must inform customers about risks of addiction, prohibition of the participation of minors, and the possibility of advice and therapy. These requirements do not apply to branding campaigns.

If the ad contains information on maximum winnings, the respective probability of winning and losing must be indicated within the ad. For example, "Gewinnchance 1:[XXX]. Spielteilnahme ab 18 Jahren. Glücksspiel kann süchtig machen. Nähere Informationen und Hilfe unter [XXX].”

Ireland

• Promotion of online gambling is permitted with restrictions (below).
• Promotion of brick and mortar casinos is permitted with restrictions (below).
• Marketing communications for gambling should not:
• Suggest that gambling can provide an escape from personal, professional or educational problems such as loneliness or depression;
• Portray gambling as indispensable or as taking priority in life; for example, over family, friends or professional or educational commitments;
• Suggest gambling is a rite of passage; or
• Suggest that solitary gambling is preferable to social gambling.

Japan

Only the following government-controlled gambling is allowed.

• Lottery (Takara-kuji)
• Sport Lottery (Toto)
• Horseracing (Keiba)
• Bike Race (Keirin)
• Boat Race (Kyotei)
• Motorcycle Race

Host organizations can run ads only for their race announcement. Ads for online betting is prohibited. Ads must include a clearly legible message, “The age of 20 and older are qualified for wagering.” Self-serve advertisers are permitted with the appropriate administration by Amazon.

Luxembourg

• Ads for online gambling are prohibited
• Ads for offline games of chance are permitted provided the advertiser holds a gambling license from the Ministry of Justice.

Netherlands

• Ads for online gambling are permitted.
• Ads for offline games of chance are permitted, provided the advertiser holds a gambling license from the Netherlands Gambling Authority (Kansspelautoriteit).
• Ads for gambling must:
• Day-part: Ads should only be displayed between 9pm and 6am only. State and Charity lotteries are allowed 7pm-6am.
• All ads must include a safe-gambling message: “Wat kost gokken jou? Stop op tijd. 18+” (translation: “What does gambling cost you? Stop in time. 18+”.)

Norway

• Only ads for the following state-owned gambling companies are permitted:
• Norsk Tipping
• Norsk Rikstoto
• Ads for bricks and mortar casinos are prohibited.

Spain

Ads must contain the following information:

• Responsible gaming logo and/or URL: http://www.juegoseguro.es/
• 18+ logo and messaging making it clear that only people over the age of 18 are allowed to participate in gambling activities. The logo alone may be acceptable provided it is prominent. This must be confirmed on a case by case basis.

Sweden

• Ads for online gambling are permitted provided the advertiser holds a gambling license from the Swedish Gambling Authority.
• Marketing of gambling must comply with the Swedish Gambling Act (2018:1138), the Swedish Gambling Ordinance (2018:1475) and the Swedish Marketing Act which requires that marketing must be "moderate" and only focus on providing the customer with relevant, objective information.
• The minimum age to gamble (18)
• Contact details for the responsible gambling organization, “Spelpaus”

UK

Ads must include a link to www.gambleaware.co.uk

Landing pages must link to either the operator's responsible gambling website or a generic source of information (such as www.gambleaware.co.uk), and to license status page in the UK Gambling Commission website.

U.S.

Online Casino, Daily Fantasy Sports, and Sports Betting ads are permitted subject to pre-approval by Amazon.

Online Casino ads must geotarget:

• Geotarget the state(s) where Online Casinos are legal, and
• In which the operator is licensed

Daily Fantasy Sports (DFS) are apps and sites that let customers build a team of professional athletes from the sport of their choice (football, soccer, basketball, etc.) and compete against others to earn points based on the actual metrics from players in real-world contests. Players must pay real cash entry fees to enter competitions and can win prize pools of real cash typically by rank and / or rank tier. All DFS advertisers and all of their ads must be pre-approved by Amazon.

All DFS advertisers must hold a state license where required. If a DFS ad targets a state that does not require a license, the advertiser must be licensed in at least one other state that does require a license to operate.

DFS ads must:

• Geotarget the state(s) where the advertiser is licensed.
• Be frequency-capped to 3 times per 24 hours per customer.
• Contain information for problem gamblers in the ads or the advertiser’s site or app.

DFS ads must not:

• Imply that winning is a definite outcome of playing.
• Disparage those who do not partake in wagering.
• Imply affiliations with schools or universities.
• Associate Amazon and/or Prime Video live sports events with the offer.

Sports Betting (“Sportsbook”) ads promote sites and apps that allow customers to wager real money on a myriad of different outcomes of sports events. Sports Betting involves a user placing a bet by wagering money on an event at some fixed odds (“proposition”) determined by the Sportsbook. All Sportsbook advertisers and all of their ads must be pre-approved by Amazon.

Sportsbook ads must:

• Geotarget the state(s) where the advertiser is licensed.
• Be frequency-capped to 3 times per 24 hours per customer.
• Include a warning against the dangers of addictive and compulsive gambling.
• Contain information for problem gamblers in the ads or the advertiser’s site or app.
• State that terms and conditions apply.

Sportsbook ads must not:

• Imply that winning is a definite outcome of playing.
• Disparage those who do not partake in wagering.
• Imply affiliations with schools or universities.

New Zealand

• Ads must not:
• Contradict or fail to include wording relating to information required by regulations or on the product;
• Contain information prohibited by regulations from being on the product;
• Contain false or misleading information;
• Include testimonials;
• Encourage or be likely to encourage inappropriate or excessive purchase or use; or
• Include an endorsement by a healthcare professional (except where the audience is solely healthcare professionals).
• Ads must not contain any claim, either express or implied, that products, devices, or services:
• Are safe or that their use cannot cause harm or that they have no side effects or risks;
• Are effective in every case;
• Are infallible, unfailing, magical, or miraculous;
• Will provide a certain, guaranteed or sure cure; or
• Will result in harmful consequences if not used.
• Scientific language is acceptable if it is appropriate to and can be readily understood by the intended audience.
• Comparative ads must not discourage consumers from following the advice of their healthcare professional.
• All products and services must include the name and address of the advertiser.
• Ads for medical devices (as defined in s 3A Medicines Act 1981) must contain mandatory information as required by the most recent edition of the Medicines Act, Medicines Regulations, and any other applicable legislation; Medsafe Guideline on Advertising therapeutic products and the MTANZ Code of Practice; and the statement always read the label and follow the instructions. If the device requires administration, application or implant by a healthcare professional it must state so.

Amazon places prescription medications into four categories, based on specificity and potential sensitivity of the medication and/or condition treated.

Mexico

Ads cannot describe the medical condition or the product itself. Ads may only contain the brand, a price or savings when applicable, and a CTA.

Amazon places OTC medications into five categories, based on specificity and potential sensitivity of the medication and/or condition treated.

Australia

• Ads must contain the statements (or statements with a similar meaning):
• “If symptoms persist, see your doctor or health professional”
• “Use only as directed”
• “Always read the label”

Austria

• Promotion of OTC Medicines is permitted with restrictions (listed below).
• Promotion of medical devices is permitted (EU Medical Devices Regulation applies).
• Promotion of smoking cessation products is limited: Medical Devices and OTC products are permitted with restrictions (listed below). Prescription smoking cessation product ads are prohibited.
• Ads for OTCs with a similar name as a prescription medicine or registered homeopathic medicine may not be sold.
• Ads must be clearly distinguishable as advertisements.
• The ad must indicate the name of the OTC, the active agent, required information for reasonable application.
• Ads must carry a distinct recommendation that the medicine may have negative side effects, the customer should there read the information and direction of use and seek advice from a doctor or pharmacist.
• Ads may not contain pictures of health professionals or health institutions, imply that a medical treatment or surgical intervention are not necessary, or include references to recommendations of scientists, health professionals or famous persons.
• Ads may not guarantee no side effects, imply that they are superior to other medicine or treatments, improve the normal good health of a patient, non-application may reduce normal good health, it is mainly applicable to children, imply a medicine is comparable to food or cosmetics or other goods for consumption, or that the medicine is effective/safe as it is a natural product.
• Ads may not promote samples, gift vouchers, or competitions, all of which are prohibited.
• Ads must not claim that despite varied nutrition nutritional supplements are required.
• Nutritional supplements may not contain cosmetic application recommendations (e.g. “for application to the skin“).
• Ads for nutritional supplements must contain a warning not to exceed daily dose.
• Ads for nutritional supplements must contain a warning to keep it away from little children.

Belgium

Ads for OTC products should contain the following information:

1. The name of the medicinal product, and the generic name if the medicinal product contains only one active substance;
2. The information necessary for correct use of the medicinal product;
3. The statement in NL:“dit is een geneesmiddel, geen langdurig gebruik zonder geneeskundig advies”/ FR: “ceci est un médicament, pas d'utilisation prolongée sans avis medical” (“This is a medicine, no prolonged use without medical advice”);
4. An express request to carefully read the instructions on the package leaflet or on the outer packaging, and
5. The (trade) name of the marketing authorization holder.

Denmark

• Advertisers must be authorized by the Danish Medicines Agency to sell OTC medicines.
• Only OTC medicines granted a marketing authorization by the Danish Medicines Agency or the European Commission can be advertised.
• Ads for OTCs must be frequency capped at 3x 24 hours
• Ads must not:
• Give the impression that the effect of the drug is guaranteed, has no side effects or is better than or as good as the effect of another treatment, including another drug;
• Contain a recommendation from healthcare professionals, researchers or other persons, associations of persons, institutions, companies, etc., which by virtue of their reputation may encourage the consumption of medicines;
• Encourage multiple purchases, excessive consumption or stockpiling. For example, by including 2-for-1 offers, sales promotions, discounts, suggesting the customer “stock up for winter”, or similar.
• Ads for medicinal products offered for sale by online pharmacies must include a reference to the current price on medicinpriser.dk.
• Ads for all OTC medicinal products including herbal medicines, alternative medicine, homeopathic medicines and strong vitamin and mineral preparations must include:
• The name of the medicine and the common name;
• The pack size;
• Effect;
• Dosage;
• Side effects (if a medicinal product has no side effects reactions, this can be omitted. The claim “no side effects”, or similar, is not permitted);
• An express invitation to the user to read the information in the package leaflet or on the package;
• Other information necessary for the correct and appropriate use of the medicinal product, e.g. warnings or drug interactions.

Finland

• Ads for OTC medicines must include:
• Name of the medicinal product and the pharmaceutical substance if the medicine in question only contains one active ingredient;
• Indication of the medicinal product;
• Necessary information for the correct and safe use of the medicine as well as any special precautions of use, interactions and adverse effects significant for the medicine safety;
• Explicit advice to read the package leaflet or the user instructions contained in the package;
• Name of holder of marketing authorisation, importer or marketer; and
• In the marketing of veterinary medicines, also the approved target species of the medicine, as well as the maximum residue limits (MRL).
• Ads must not:
• Be targeted to under 18s
• Suggest that the efficacy or safety of the medicinal product is based on its natural origins

Ireland

• Promotion of OTC Products is permitted with restrictions:
• Codeine-containing medicines are prohibited
• Marketing communications for medicines should conform with the relevant HPRA authorisation and the product’s summary of product characteristics
• Marketing communications should not suggest that a product is “special” or “different” because it has been granted an authorisation by the HPRA or under the auspices of the EMA
• Marketing communications for a medicinal product should not contain an offer to refund money to dissatisfied customers
• Marketing communications that include a product claim for a medicinal product (including legible on-pack product claims within a pack shot) should include: the name of the product; an indication of what it is for; text such as “Always read the label;” and the common name of the sole active ingredient, if it contains only one
• Illustrations of the effect or action of a product should be accurate
• Promotions and Samples:
• Consumer prize promotions for medicinal products should not encourage or require purchase of the products which would be greater than that associated with a rational use of the product and should not encourage the unnecessary purchase of the product
• Marketing communications should not offer free samples of medicinal products
• Promotion of medical devices is permitted, with restrictions:
• Any medical device being advertised must have a CE mark
• Marketing communications for a medical device should be consistent with its intended purpose
• Promotion of smoking cessation products, including those that contain nicotine, are permitted
• Ads for such products should make it clear that they offer only assistance, are not cures, and that any success will necessarily be dependent on the willpower of the user
• Ads should state clearly if the product contains nicotine

Israel

Ads for OTC medicines must include the following statements in Hebrew: “Prior to use, it is recommended to consult a doctor or pharmacist and review the consumer leaflet” and “contains the following active substance(s) _______.”

Japan

When promoting medicines with high risk of overdose, ads must depict a single ASIN in the smallest package.

Luxembourg

Ads must carry a recommendation that the customer seek advice from a physician, pharmacist or other health specialist.

Mexico

Ads cannot describe the medical condition or the product itself. Ads may only contain the brand, a price or savings when applicable, and a CTA.

Netherlands

Ads cannot include any financial incentive to purchase. For example, sales promotions, direct or indirect price offers, coupons or refund promotions.

New Zealand

• Ads must contain the statements (or statements with a similar meaning):
• “If symptoms persist, see your doctor or health professional”
• “Use only as directed”
• “Always read the label”
• Ads must:
• Contain a statement for the intended use of the product
• Include any warning statement that may be required by guidelines issued by the relevant regulatory body (NZ, Ministry of Health, AU, Therapeutic Goods Administration)
• Ads for food/nutritional supplements must:
• Contain the name and address of the advertiser and the statement “always read the label and use as directed”
• Contain the statement "vitamins and minerals are supplementary to and not a replacement for a balanced diet"
• Include a statement of the uses of the food/nutritional supplement
• Not claim that a food/nutritional supplement can treat, cure, or reduce the risk of, a disease or medical condition (for example, “This herbal supplement is great for diabetes”)
• Not include comparisons with medicines or medical devices
• New Zealand: Ads for food/nutritional supplements that are only to be used for a short time after which the consumer should seek medical advice should state: “if symptoms persist, see your healthcare professional.”
• Ads containing testimonials for natural health products and dietary supplements are permitted but must not imply that the product is a medicine or medical device or that the service has a therapeutic benefit.

Norway

• Ads must include:
• The name of OTC medicine and the active substance/s;
• The information necessary for correct use of the medicinal product including area of use, important precautions and warnings; and
• An encouragement for the user to read the package leaflet.
• Ads for OTC medicines must not encourage the purchase of more than one pack. For example, through multi-buy offers such as “buy one get one free” or “buy 2 for €XX”. Discounts on single packs are acceptable provided the ad copy does not explicitly suggest that customers make multiple purchases.

Poland

• Ads must include:
• The name of the product and active substance, dosage indication of use and name of the marketing authorization holder.
• A recommendation that the customer seek advice from a physician, pharmacist or other health specialist. Ads should only refer to information provided in the Summary of Product Characteristics.

Singapore

• Ads cannot claim that a product will prevent, alleviate, or cure any of the following diseases or conditions (or associated symptoms): blindness, cancer, cataract, drug addiction, deafness, diabetes, epilepsy or fits, hypertension, insanity, kidney diseases, leprosy, menstrual disorders, paralysis, tuberculosis, sexual functions, infertility, impotence, frigidity, conception and pregnancy.
• Ads for medicinal products including Chinese proprietary or traditional medicines, homeopathic medicines, medicated soaps/plasters/beverages/toothpastes, lozenges, vitamins and mineral preparations, medicated oils and balms, and topical antiseptics, must display the permit number issued by the Health Sciences Authority.
• Ads for electronic or laser hair removal devices are prohibited.
• Ads for hair growth products are prohibited.

Sweden

Ads for smoking cessation products must include an ‘18+’ warning.

UK

Ads for tablets or capsules that contain painkillers such as aspirin, ibuprofen, and paracetamol must not encourage the purchase of more than one pack; for example, through multi-buy offers such as “buy one get one free” or “buy 2 for £XX”. Discounts on single packs are acceptable provided the ad copy does not explicitly suggest that customers make multiple purchases.

• Ads for sexual wellness products, such as condoms and other birth control, cannot explicitly talk about sexual intercourse nor contain any sexually suggestive language or imagery.
• Ads may focus on the health properties of the product (such as birth prevention, or to prevent diseases) or general branding.
• No Amazon branding is permitted except in the EU for ads running off Amazon only.
• Singapore: Ads for contraception, condoms, and sexual lubricants are prohibited.

• Only ads for services that provide ancestry and high-level health-related information are permitted
• Ads for services that provide detailed health results, such as a person’s risk for hereditary cancers, can run offsite only.

• This category includes menstrual products such as tampons and pads (not incontinence products, feminine wipes, douches, birth control, lubricants, and similar products).
• Tampons are considered medical devices in Japan and Mexico and therefore are excluded from this policy.

Hair growth ads cannot:

• Address customers directly or refer to a potential hair loss condition
• Depict or show images of a scalp, thin hair, high contrast images of dark hair, or cover-up powder
• Display images of the treatment or procedure
• Display before/after images of the treatment

Permitted on amazon.co.jp homepage if ads do not describe an unwanted health condition such as “incontinence” or ”lack of control.” Copy must describe the benefits of the products (“greater mobility” or “active lifestyle.”) Product image in use is prohibited. Images of diapers without packaging is prohibited. Lifestyle images are permitted. Packaging must be intact on product images.

No Amazon branding, except for ads in the EU running off Amazon only.

• Anti-aging
• If the advertisement does not reference anti-aging in the banner copy or featured product in the banner, but is referenced on the landing page, this will be considered general skin care and no placement restrictions will apply.
• General skin care
• If the advertisement does not have reference to a specific skin condition in the banner copy or featured product in the banner, but one or more are referenced on the landing page, this will be considered general skin care and no placement restrictions will apply.
• Skin Lightening
• Skin whitening products which claim to permanently lighten/bleach skin (ex: skin whitening or removing melanin) are prohibited.
• UV tanning
• UV tanning is prohibited on all placements.

• Ads cannot encourage unhealthy eating or negative body image/self-perception.
• Ads must not claim any of the following:
• The customer can lose weight by use of the product alone or without following a calorie-controlled diet and exercise program
• That results are effective for everyone
• That results are permanent
• Weight loss of two pounds or more a week
• Substantial weight loss no matter what or how much the consumer eats
• Permanent weight loss even after the consumer stops using the product
• Substantial weight loss for all customers
• Substantial weight loss by wearing a product on the body or rubbing it into the skin
• We prohibit:
• Ads for fat burners and fat blockers
• This policy does not apply to Tokuho and functioning food products in Japan

Brazil: the term “diet” is used to mean a food or drink that is suitable for diabetics, and should therefore be used with caution.

Belgium, Luxembourg, and the Netherlands: ads should not make any reference to the rate or amount of weight loss which might result from the consumption of a food.

Ireland:

• Advertisers should be able to show that their diet plans are nutritionally well balanced. These will be assessed in relation to the subjects who would be using them.
• Ads should not offer treatment specifically for conditions that require medical treatment, such as obesity, anorexia and bulimia.
• Advertisers should not make general claims that specific amounts of weight can be lost within a stated period.
• Ads for intensive exercise programs should encourage users to check with a doctor before starting.
• Ads for adult weight-reduction regimes or establishments should neither be directed at, nor contain anything that will appeal particularly to, children.
• Health claims in marketing communications for food products that refer to a rate or amount of weight loss are not permitted.

New Zealand:

• Ads must recommend that consumers seek professional advice on diet, exercise, and lifestyle changes.
• Individuals used in weight loss products and services ads must not be considered obese, as classified by their BMI.
• Ads for a diet plan with less than 3500kj (800 calories) per day on average over the course of one week are prohibited.

Ads promoting an OTC medicine or a designated quasi medicine must display its category (OTC I, II or III, or designated quasi medicine) near the product name or shot.

When promoting quasi medicine(s) along with OTC medicine(s) in the same ad, each of OTC and quasi medicines must display its category (OTC I, II or III, or quasi medicine) near the product name or shot.

Need to display category near product name or shot?

Amazon places durable medical equipment into five categories, based on specificity and potential sensitivity of the medication and/or condition treated.