Content Adjacency Policies for Amazon DSP

We take a variety of measures to prevent your ads from appearing on webpages and apps containing sensitive content, products, and services. However, we cannot guarantee all related content will be excluded.

On Amazon, we’ve set policies that help maintain a high quality customer experience and a safe shopping environment. For example, certain products are not permitted or are subject to additional requirements under our Restricted Products policy, and our Community Guidelines help us maintain customer trust within our user generated content. Also, we do not display ads on certain products which are permitted under the Restricted Products policy, such as sexual wellness products or sensitive historic memorabilia.

We require ad exchanges and publishers to ensure compliance with content restrictions included in contractual arrangements. We also use signals from independent brand safety providers to filter out third-party webpages containing content in the categories listed below. When these vendors return a signal that the page content includes these categories, we do not serve your ad. We also provide the ability for you to block entire domains and mobile apps of your choosing. You can layer on filtering capabilities by DoubleVerify and Integral Ad Science to exclude additional content categories they provide. For ads on third-party mobile apps, you can use DoubleVerify and Integral Ad Science to filter supported content categories.

You can learn more about how each brand safety provider determines webpage categories, or request additional information by following the links above.

Disallowed content categories on third-party inventory:

  • Accidents and disasters
  • Alcohol
  • Excessive profanity and obscenities
  • Extreme violence
  • Hate speech
  • Illegal content
  • Illicit and recreational drugs
  • Online gambling
  • Pornographic or sexually explicit content
  • Sale of firearms and ammunition
  • Terrorism
  • Tobacco