Multi-page shopping experience
Tell your brand’s story. Help shoppers discover your product portfolio, related products, and recommendations on Amazon.
No coding skills necessary
Use videos, text, and images to promote your products and brand on Amazon for free, without writing a line of code.
How to get started
To create a Store, you must be an Amazon seller, vendor, or vendor agent, and your brand must be registered in the Amazon Brand Registry.
Once you’ve registered a brand, look for Manage Stores under Storefronts in Seller Central.
Vendors and agencies
You must have an advertising console account (formerly Amazon Marketing Services). Once you sign in to the console, look for Stores in the main navigation.