Creating a Store is free. Stores are available for sellers enrolled in the Amazon Brand Registry, vendors, and agencies. You do not need to advertise on Amazon to create a Store, but you must be a brand owner who is selling products on Amazon.
How Stores work
Showcase your brand story and products
Help shoppers discover your product portfolio and related products on Amazon.
Design your Store—no coding necessary
Use drag-and-drop tiles or predesigned templates to create a customized, multi-page Store, without writing a line of code.
Get your own amazon.com web address
Drive shoppers to your Store with ads on Amazon and marketing activities outside of Amazon using a unique, easy-to-remember Amazon URL.
Use Stores insights to optimize ad campaigns
Stores insights provide you with a powerful understanding of your Stores sales and traffic sources.
Brand owners need to have a registered and active trademark submitted and approved by Amazon. Learn more about Amazon Brand Registry.
How can I measure the performance of my Store?
The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Store.