Measurement

Redefine how you plan, optimize, and measure marketing strategies.

How do our measurement solutions work?

Our measurement tools capture advertising’s impact on shopping behavior across Amazon and on third-party sites and apps, helping businesses optimize marketing strategies to achieve results.

Why Amazon Advertising measurement solutions?

Accurate

We leverage Amazon first-party data to accurately measure advertising’s impact on the discovery, research, and purchase of products or services across touchpoints.

Uniquely Amazon

Our metrics measure ad impact on browsing behavior, consideration, sales, and more, going beyond traditional ad campaign reporting.

Holistic

Third-party reporting is available as a complement to Amazon campaign reporting to provide a holistic view of campaign performance on or off Amazon.

How to get started

Start measuring the impact of your advertising today. Register for search ads or connect with an Amazon ad consultant to discuss display or video ads.