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Display, Video, and Audio (DVA+)

Proven performance beyond search

DVA+ is the simplified buying experience and optimization solution for creating Display, Video, and Audio campaigns—a unified campaign type bringing together what was previously created through Amazon DSP, Sponsored Display, and Sponsored TV.

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How do Display, Video, and Audio campaigns work?

DVA+ creates multichannel campaigns across streaming TV, online video, display, and audio (coming soon) in four steps, powered by Amazon's authenticated graph. Pick your objective, products, AI creatives, and budget and launch in minutes. For more control, advanced settings unlock targeting, deals, and delivery controls. Both share the same Brand+ and Performance+ intelligence.

Ad placements

Where can my Display, Video, and Audio ads show up?

With DVA+, your ads reach customers everywhere they are—across Amazon properties and thousands of premium third-party sites and apps—including Prime Video, streaming TV, online video, display, and audio channels wherever they browse, watch, and listen across the open internet.

Streaming TV

Full-screen, non-skippable video ads appear on Fire TV, Prime Video, Twitch, and premium streaming apps, reaching engaged viewers at scale.

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Online video

In-stream and out-stream video ads run across Amazon properties and the open internet, connecting with customers wherever they watch.

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Display

Banner and responsive ads show across Amazon.com, IMDb, and thousands of premium third-party sites, driving product discovery and consideration.

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Audio

Audio ads reach listeners across Amazon Music, podcasts, and audio inventory, extending your campaign into screen-free moments.

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Benefits

Benefits of Display, Video, and Audio (DVA+)

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Proven performance

Powered by Brand+ and Performance+, DVA+ delivers measurable outcomes, up to 68% improvement in cost per acquisition (CPA) for Amazon sellers and 141% higher conversion rates for brands that don't sell on Amazon.1

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Every format, one campaign

DVA+ automatically selects the optimal format mix—streaming TV, online video, display, and audio—across the full customer journey from awareness to conversion, with no format selection required.

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Flexibility to match how you work

DVA+ lets you launch in four steps—objective, products or brand URL, AI-generated creatives, budget—or open advanced settings when your strategy requires greater customization and control. Both share the same underlying infrastructure.

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Exclusive audience signals

DVA+ is built on Amazon's first-party signals, including purchase, streaming, and entertainment insights from 300M+ Amazon customers.

How do I create a Display, Video, and Audio campaign?

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1

Register for an Amazon Ads Agent account or sign in to your existing account.

2

Create a new campaign and select "DVA+" within "Display, Video, and Audio campaigns."

3

Select your campaign objective. This determines how the system optimizes toward your goals.

4

Choose your products or enter your brand URL for goals beyond Amazon.

5

Review AI-generated creative across all formats, or upload your own.

6

Set your budget and campaign dates, then launch.

Tips

  • If you need more control, open advanced settings anytime for full customization.
  • Start with a modest budget and scale based on performance. Use AI-generated creative to launch faster, then refine based on results.

Resources

Display, Video, and Audio guides

Guides

Brand+: AI-powered brand advertising that delivers

Learn how Brand+ connects brand advertising to AI and Amazon’s first-party signals to drive awareness and conversions.

Guides

Unlock smarter advertising with Performance+

A guide to Performance+: AI-driven precision, expert control, and superior business outcomes

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Frequently asked
questions, answered

Who can use Display, Video, and Audio campaigns?

DVA+ is available to sellers and brands on Amazon, as well as brands driving goals beyond Amazon like leads, subscriptions, and site visits. No retail presence is required for advertisers who do not sell on Amazon.

Where are Display, Video, and Audio campaigns available?

DVA+ with advanced settings is currently available to limited advertisers in the US, with plans to expand to more advertisers soon.

Advertisers from the following countries who previously used Amazon DSP will continue to see the Amazon DSP experience.

  • North America: Canada, Mexico
  • South America: Brazil
  • Europe: Belgium, Germany, Spain, France, Italy, Netherlands, Poland, Sweden, Turkey, United Kingdom
  • Middle East: Egypt, Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, India, Japan, Singapore
  • Africa: South Africa
How does AI-generated creative work?

DVA+ automatically generates creative across all formats—streaming TV, online video, display, and audio—based on your products or brand URL. You can preview AI-generated creative against your brand guidelines before launch or upload your own.

How much do Display, Video, and Audio campaigns cost?

DVA+ uses cost per mille (CPM) billing with no minimum spend. You set your own budget and campaign dates, and the system optimizes delivery within those parameters. Open advanced settings anytime to adjust bidding strategy for more precision.

What results can I expect?

DVA+ simplifies the campaign creation process using one integrated optimization engine powered by Brand+ and Performance+. Sellers on Amazon have seen +71% more detail page views and +64% more purchases vs. standard awareness campaigns, as well as 34% higher return on ad spend (ROAS) and 68% CPA improvement.2 For brands that do not sell on Amazon, advertisers have seen +8% incremental reach, +115% more off-Amazon page views, and +149% more purchases. Display, Video, and Audio campaigns deliver proven results across the full customer journey. Results vary based on objective, category, and budget.3

Can I customize my campaign beyond the default settings?

Yes. DVA+ works out of the box and handles targeting, bidding, and format allocation automatically. When you need full control, open advanced settings to customize targeting, deals, delivery, and more. The same Brand+ and Performance+ that power DVA+ are fully configurable with advanced settings.

Sources

  • 1 Amazon internal data, US, Feb 2025.
  • 2 Amazon internal data, Campaign Performance, US, Feb 2025. Results are representative of aggregate performance across multiple endemic advertisers.
  • 3 Amazon internal data, Campaign Performance, US, Jan-Mar 2025, advertiser reporting. Results are representative of aggregate performance across multiple non-endemic advertisers.