Advertise your products

Help more shoppers discover and buy your products

Get started with $50 in free clicks*

Reach shoppers who are ready to buy

Amazon's self-serve ads are targeted to customer search terms, products, or interests, helping you get discovered by customers right as they're shopping for products like yours. High-visibility ad placements can help you find a new audience and drive more traffic to your products. Manage your costs by choosing your bid and budget, and track your return on investment with comprehensive reporting.

Only pay when someone clicks your ad

Choose how much you spend by deciding how much to bid for each click.

Optimize your ad performance

Once you’ve started a campaign you can try new keywords, adjust your budgets, and pause or restart at any time.

Monitor your success

End-to-end metrics help you fine-tune your ads to maximize sales and reach new customers.

Are you a more experienced advertiser or agency? Learn about our premium advertising solutions.

Here's where your ads may appear


Case studies

Seller doubles sales using Sponsored Products

“Using Sponsored Products to get new offerings on page 1 or 2, and to boost rankings of existing products, has completely changed our business.”

—William Land, Founder and CEO of Empire Case

*For Amazon vendors that register for a new Amazon Marketing Services account from October 1st, 2017, through December 31st, 2017, Amazon will apply a promotional credit of $50 to that advertiser’s Amazon Marketing Services account. Any unused promotional credit will expire the earlier of 90 days after the advertiser’s launch of their first AMS campaign or January 31st, 2018.

  1. Advertisers must maintain an Amazon Marketing Services account in good standing with Amazon, subject to the terms of the Amazon Marketing Services Agreement.
  2. Advertisers must provide a valid payment method to receive the promotional credit.
  3. This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  4. This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  5. Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  6. Limit one promotional credit per Amazon Marketing Services account.

For Amazon sellers that register for a new Amazon Sponsored Products account from October 1st, 2017, through December 31st, 2017, Amazon will apply a promotional credit of $50 to that advertiser’s Sponsored Products account. Any unused promotional credit will expire the earlier of 90 days after the advertiser’s registration of their payment method associated with their Sponsored Products account or January 31st, 2018.

  1. Advertisers must maintain a Sponsored Products account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  2. Advertisers must provide a valid payment method to receive the promotional credit.
  3. This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  4. This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  5. Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  6. Limit one promotional credit per Sponsored Products account.