Ad tech activation partners
Connect with a partner who can help you reach audiences across the open internet with Amazon DSP.
Access premium publishers and supply connections on Amazon DSP
You can engage nearly 90% of the U.S. population through authenticated reach available through Amazon DSP. You may already know you can reach desired audiences and Amazon customers across formats, devices, and contextual environments, such as Prime Video, Twitch, and Fire TV … but did you know you can also use Amazon DSP to extend your reach beyond Amazon owned and operated inventory? Extend your reach with access to thousands of leading broadcasters and publishers, and trusted exchanges.
Achieve your business goals by working with an Amazon ad tech activation partner
Amazon ad tech activation partners are third-party partners who have expertise on Amazon DSP campaign management. They can help you get the most out of Amazon DSP by acting as an extension of Amazon DSP's sales and support teams. These partners provide:
- Help getting started: Account creation and ownership provided to the requesting customer through the activation partner’s Amazon DSP seat.
- Onboarding support and training: Amazon DSP account setup (instance and technical) and internal training for the requesting customer.
- Ongoing expertise and guidance: Guidance on best practices and new feature release training.
Optimize your programmatic media spend
Connect with an Amazon ad tech activation partner who can help you create your account, get onboarded, and offer ongoing support and guidance for your Amazon DSP campaigns. Plan, activate, and measure full-funnel media investments across Amazon and the open internet informed by Amazon’s browsing, shopping, and streaming signals. Paired with our deep supply-side relationships, this helps you optimize programmatic investments across thousands of sites and apps globally, on Amazon and beyond.
Access low tech fees on deals
Save costs with low 1% tech fees for Programmatic Guaranteed deals with premium publishers.
Eliminate wasted media spend
Apply user and household frequency caps to get more out of your media investments.
Activate with choice and flexibility
Discover curated deals or activate custom deals using inventory hub on Amazon DSP.
Success stories
Learn how advertisers have worked with Amazon ad tech activation partners to drive advertiser outcomes, leveraging Amazon DSP, Amazon Marketing Cloud, and Streaming TV.
Kia Country of Savannah needed to modernize their advertising approach to reach new local car buyers digitally. Working with Amazon ad tech activation partner Revive, they implemented Streaming TV ads focused on reaching relevant audiences within 20 miles of the dealership. Additionally, they launched Amazon DSP reengagement to reconnect with audiences who’d previously viewed Streaming TV ads.
Key learnings
Exceeded 98% video completion rate benchmark.
Outperformed click-through rate (CTR) goal by 120%.
Sports Research needed to efficiently reach new customers for their Hydrate electrolytes product launch while accessing premium Streaming TV inventory. The brand partnered with Amazon ad tech activation partner Pacvue to define their video strategy and leverage Amazon Publisher Cloud (APC)-enhanced programmatic guaranteed deal with key Streaming TV (STV) broadcasters.
Key learnings
1.8x higher reach among intended audience vs. benchmark.
51% more cost-efficient in reaching desired users.
Experience Abu Dhabi needed to boost summer travel demand and shift perceptions about Abu Dhabi as a year-round destination among international travelers from the US, UK, Germany, Italy, and France. Using Amazon DSP, the brand launched a multi-channel Streaming TV campaign showcasing 101 must-visit attractions through immersive, non-skippable video content in viewers' native languages.
Key learnings
Reached over 18 million unique users, generating more than 39 million impressions.
Exceeded 91% average video completion rate across all video products.
Increased perception of Abu Dhabi offering good value for the price by 13%.
For businesses that don’t sell in the Amazon store
Amazon DSP can help drive the outcomes that matter most for your business regardless of whether you sell products or services in the Amazon store. This includes industries such as: