Xnurta & Wuffes

Xnurta helped Wuffes, a new entrant in the competitive pet supplement category, overcome the challenge of standing out alongside well-established brands with strong customer loyalty. To break through in this high-consideration space, Xnurta developed a sophisticated full-funnel strategy powered by Amazon Marketing Cloud insights. They created a insights-driven approach combining streaming TV, online video, and display advertising with strategic retargeting, while using AMC's SQL-based audience tools to identify and engage high-value customers. By integrating upper-funnel awareness campaigns with targeted mid-funnel engagement and conversion-focused retargeting, Xnurta helped Wuffes transform from a category newcomer into a top 10 leader.

Ubun Co., Ltd. & ORBIS

Ubun Co., Ltd. helped ORBIS overcome the limitations of their D2C model with the launch of SHOT PLUS, a new product line sold exclusively through Amazon and drugstores. The challenge was to expand awareness beyond their existing customer base while avoiding cannibalization of current ORBIS products. Ubun created a comprehensive full-funnel strategy combining Hero1 and Fire TV for broad awareness with Amazon DSP for remarketing and sponsored ads for conversion. By leveraging Amazon Marketing Cloud insights and their proprietary analytics tool, Ubun helped ORBIS connect with new audiences while maintaining the strength of their existing business. This strategic approach not only exceeded SHOT PLUS sales targets but also supported successful retail expansion.

Jellyfish & BISSELL

Jellyfish helped BISSELL transform beyond their functional cleaning products image to showcase their deep commitment to animal welfare. With the groundbreaking "From Cart to Care" campaign launched on World Animal Day, they took the unprecedented step of pausing Amazon storefront sales to encourage direct charitable donations. Through powerful visual storytelling using streaming TV ads, Fire TV, and Sponsored Brands video, Jellyfish helped BISSELL create emotional connections with audiences while reframing the brand as one that actively cares for pets, not just cleans up after them. This innovative approach, supported by a custom-built Brand Store experience, turned a traditionally commercial moment into a meaningful demonstration of BISSELL's values.

Xnurta & UGREEN

Xnurta helped UGREEN overcome their utilitarian image in Japan's saturated electronics accessories market by creating an emotional connection with Gen Z and Millennial gamers. Through a strategic partnership with Genshin Impact, they transformed UGREEN from a functional charging products brand into one that authentically connects with gaming culture. By understanding the overlaps between UGREEN customers and gaming audiences, Xnurta developed fan-first storytelling that brought gaming aesthetics to life across multiple touchpoints. This culturally relevant approach not only shifted brand perception but also helped UGREEN become an integral part of the gaming lifestyle rather than just a tool for it.

Mindshare & Pot Noodle

Mindshare helped Pot Noodle transform from a convenient, impulsive snack into a regularly chosen meal option for gamers. Understanding that 66% of users snack while watching streams, they created the interactive "Slurp & Conquer Quest" campaign to authentically integrate the brand into gaming culture. Through Twitch Premium Video, custom emotes, and interactive sound effects, combined with strategic Amazon DSP remarketing and Sponsored Brands, they positioned Pot Noodle at the intersection of quick gaming fuel and communal victory celebrations. By turning the brand's signature "Slurp" into both a practical refueling moment and a shared celebration across Twitch communities, Mindshare helped Pot Noodle create genuine connections with gamers while driving significant increases in brand awareness and purchase intent.

Tinuiti & illy

Tinuiti helped illy overcome stagnant market share and declining brand consideration in the highly aggressive coffee category during Q4. After strategic testing in Q2 to justify upper-funnel investment, they developed a comprehensive three-phase approach combining streaming TV and Prime Video ads for awareness with targeted remarketing through Amazon DSP and sponsored ads for conversion. Their strategy focused on growing brand consideration while maximizing new customer acquisition during key seasonal moments, from International Coffee Day through the winter holiday shopping period. Through this balanced approach to brand building and performance marketing, Tinuiti helped illy achieve the #1 Best Seller badge in ground coffee for the first time while significantly growing new-to-brand customers.

Hector & Noise Wearables

Hector helped Noise Wearables navigate a highly in-demand consumer electronics category during a crucial festive period, where maintaining visibility and driving new customer acquisition posed significant challenges. Through a full-funnel, insights-led approach, they created a strategy that maximized impact across pre-event, peak, and post-event phases. By combining Amazon Marketing Cloud insights with Marketing Stream insights and their proprietary automation platform, they optimized keyword share of voice, applied real-time performance rules, and implemented strategic dayparting. This innovative mix of Amazon Ads solutions and custom technology allowed them to stay agile, capturing peak demand while building long-term value. Their approach included using Amazon DSP for both awareness and remarketing, ensuring they reached new customers while maximizing efficiency.

Channel Bakers & Roborock

Channel Bakers helped Roborock transform an extended 12-day Black Friday/Cyber Monday period from a challenge into an opportunity to claim market leadership in their category. Instead of relying solely on event activation, they developed a pre-event testing strategy using Amazon Marketing Cloud insights to identify high-potential audiences and optimize their approach. By combining video, Amazon DSP, and sponsored ads in a full-funnel framework, they created seamless pathways from awareness through conversion. This insights-led strategy helped Roborock break into the top tier of market share, significantly growing new-to-brand customers while strengthening their position. Through proactive execution and continuous optimization, they helped a challenger brand not only navigate a complex seasonal event but emerge as the category leader.