GOALS
Leverage insights and signals that optimize the customer experience and drive sales for your brand.
Full-Funnel Campaigns finds and engages shoppers across streaming TV, video, display, and sponsored ads, with Amazon AI coordinating and optimizing the campaign automatically. One campaign helps engage and convert shoppers you’re not currently reaching, without managing separate campaigns or manually coordinating multiple formats.
Help boost sales of individual products with a single click to conversion to take shoppers directly to your product detail page with Sponsored Products. An always-on, cost-per-click solution, Sponsored Products helps any advertiser quickly plan, launch, and optimize with agility.
Help grow sales by getting your products in front of in-category shoppers in prominent shopping result placements. Sponsored Brands are cost-per-click (CPC) ads that can feature your brand logo, a custom headline, and multiple products. These ads appear in relevant shopping results and help drive conversions for shoppers looking for similar products.
Help drive sales by using display ads, designed to complement your broader marketing strategy. Using Amazon’s first-party insights and multi-format creatives, display ads help your brand connect with customers across Amazon properties like Twitch and devices like Fire TV and Echo Show, as well as premium placements across the open internet. Advertisers of any size and budget can create display campaigns, regardless of whether they sell products on Amazon.
Drive sales by engaging and re-engaging with shoppers, anywhere they spend their time, with our display ads that can run across Amazon properties, Amazon device screens like Fire TV, Fire tablet, and Echo Show, and premium third-party content.
Add interactive features to your video ads to inspire purchases. Interactive video ads offer seamless interactions with your brand or product, and the Quick Look experience allows customers to engage with CTAs like “Add to Cart” or “Shop Now” without any viewing disruption.
Interactive audio ads are creatives that run on the Amazon Music ad-supported tier, which include an Alexa call to action for listeners to engage with using their voice. Interactive ads help customers discover, engage with, and shop for products or brands by using just their voice or remote, making the transition from awareness to purchase easier and more seamless.
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Conversions are ultimately the end goal of most marketing campaigns, and impact a business’s bottom line.
Increasing sales through marketing is a multiprong strategy that typically involves increasing brand awareness, establishing a presence within the market, and growing consideration of your brand.
The main way to measure increased sales is through purchases. Amazon Ads also has measurement solutions that help brands measure return on ad spend (ROAS) and the percentage of new-to-brand customers.
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