Your marketing is only as good as your measurement

Understand brand impact across channels

As channels multiply and consumer behaviors change, effective marketing means meeting your customers where they are. Built for an omnichannel world, Amazon Ads helps you measure and maximize return across your marketing touchpoints—on Amazon and beyond.

The omnichannel now


Number of online and offline channels across which consumers now interact with brands1


Average number of connected devices per U.S. household2


Percentage of marketers citing inconsistent measurement across channels as a reason for increased complexity of advertising3

1Upland BlueVenn, 2021 2Deloitte, 2022 3Insider Intelligence, 2022

A more complete picture of ad performance

Amazon Ads omnichannel measurement brings together:

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Amazon signals

Using signals across Amazon properties, discover how your ads can drive shopping activity to Amazon stores, products, and services.

3rd party insights

3rd-party insights

With insights from trusted industry sources, understand the impact of your ads anywhere customers spend time on awareness, consideration, and sales.

All your signals
in one place

By unifying signals—from Amazon and 3rd-party services, as well as from your own channels—you can unlock deeper insights and bigger picture perspectives on your marketing initiatives.

*All information is handled in strict accordance with Amazon’s privacy policies

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Be as agile as
your audience

With the ability to adjust campaign elements mid-flight, our measurement tools help you meet marketing and consumer shifts head on. Much like marketing itself, our solutions never stay static; we constantly improve our tools to help you stay ahead of industry transformations.

Measurement across every stage of the funnel

In addition to driving purchases, Amazon Ads can help generate awareness and consideration. With Amazon insights and 3rd-party reporting, you can understand how brand campaigns drive upper- and mid-funnel KPIs, including:

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Brand reach: Impressions and audience composition

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Brand lift: Awareness and customer perceptions

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Consideration: Branded search, detail page views, website visits, and physical location visits

Discover the insights that matter to your business