Measurement and analytics

Our reporting can help you understand everything from the performance of advertised products to advanced retail and attribution sales insights to compare activity on Amazon before, during, and after your campaigns.

Get insight into how your non-Amazon marketing channels perform on Amazon. With Amazon Attribution measurement, you can gain visibility into how non-Amazon touchpoints (such as search ads, social ads, display ads, video ads, and email marketing) help customers discover and consider your products on Amazon.

Advertisers can access insights into shopping patterns anywhere customers spend their time from a differentiated first-party panel. The Amazon Shopper Panel is an opt-in, invitation-only program through which participants earn monthly rewards by completing short surveys, sharing receipts from purchases made anywhere they spend their time, and enabling ad verification for the ads they see from Amazon or third-party businesses that advertise through Amazon Ads.

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based data clean room solution, with which advertisers can easily perform custom analytics using pseudonymized Amazon Ads event-level data sets, as well as their own data sets. Advertisers can only access aggregated, anonymous outputs from AMC.

Omnichannel Metrics (OCM) helps advertisers measure the impact of their ad tactics on shopping activities across retail outlets while campaigns are still mid-flight. This measurement is inclusive of ad-attributed performance online and offline, anywhere customers spend their time. These insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media investment ROI.

Your brand can use Amazon Brand Lift to measure customer awareness, attitudes, preferences, favorability, intent, and ad recall. With participation from the sizable, representative, and engaged Amazon Shopper Panel community, Amazon Brand Lift helps provide objective and concrete measurement results.

Amazon Marketing Stream (beta) is a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real time, through the Amazon Ads API.

Advertisers can access insights into shopping patterns anywhere customers spend their time from a differentiated first-party panel. The Amazon Shopper Panel is an opt-in, invitation-only program through which participants earn monthly rewards by completing short surveys, sharing receipts from purchases made anywhere they spend their time, and enabling ad verification for the ads they see from Amazon or third-party businesses that advertise through Amazon Ads.