Rapid retail analytics can be accessed through the Selling Partner API via reports and notifications endpoints. The Selling Partner API is available from Amazon and will require approval and developer resources for access, as well as building an API integration. Once integrated to the Selling Partner API, you can ingest the metrics as a report or have messages pushed programmatically to an AWS destination.
Through rapid retail analytics, you can programmatically access a wealth of information that helps inform your advertising strategy, all on an hourly basis. You can access the following information:
Success metrics fall into two categories: industry standard (CTR, ROAS, DPVR, ATC, etc.) and ecommerce goals, which are unique to Amazon (DPVR, eCPDPV, SnS, etc.).
New-to-brand metrics are generated from first-time customers of your brand and help you understand ad-attributed purchases.
Gross and invalid traffic metrics enable reconciliation of Amazon DSP metrics with third-party metrics. Invalid traffic (IVT) metrics are nuanced and can be hard to interpret, so reconcile gross metrics before using IVT metrics to rule out measurement-related discrepancies.
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Here are some ways customers use rapid retail analytics:
Actual vs. expected analysis
Measure hourly actual performance vs. expected performances, informing intraday updates
Ingest clients’ forecasts, compare to information provided through rapid retail analytics and develop budget changes to help clients reach goals
Schedule ads or change budgets based on expected hourly sales
Create a dayparting engine, inclusive of hour and date of sales
Identify day-of-week, hour-of day insights
Develop “peak” hour notifications
Benefits of rapid retail analytics
Optimize Amazon Ads and retail performance
By monitoring hourly changes in traffic, sales, and inventory, you can better inform Amazon Ads campaign optimizations, such as increasing budget for ASINs during hours where sales performance is strongest. On the retail side, you can also ensure inventory is allocated at appropriate levels and optimized based on advertising performance.
Discover trends at the ASIN level
With near real-time sales metrics, you’ll have hourly insights into how shoppers engage with a brand at the ASIN level, including product detail page views, ordered units, and Amazon’s available inventory count. These insights can help inform advertising strategies at the product level.
Obtain retail analytics faster
Obtain to the minute summarized retail analytics, shortly after the close of each hour. This can help drive intraday optimizations, such as increasing Amazon Ads bids by ASIN-level during hours of greater performance.
Rapid retail analytics are available globally, in all locales where the Selling Partner API is available.
Who can benefit from rapid retail analytics?
Rapid retail analytics can be used by advertisers of any size, both sellers and vendors. Advertisers capable of consuming hourly metrics and making intra-day optimizations are likely to use this feature. Advertisers can also explore working with Amazon Ads partners who support this feature.
How do I access rapid retail analytics?
Rapid retail analytics can be accessed through the Selling Partner API for both reports and notifications.
What retail metrics are available?
The following retail metrics are available, in near real-time, broken out by hour of day:
Sales: By ordered units, ordered revenue and ASIN
Traffic reports: By detail page views (glance views) and ASIN
Inventory: By highly available inventory units and ASIN
What are the technical requirements?
You must have access to the Selling Partner API, and a developer resource, as rapid retail analytics is available through the Selling Partner API for reports.