Why should I use Amazon Brand Lift?
Your brand can use Amazon Brand Lift to measure customer awareness, attitudes, preferences, favorability, intent, and ad recall. With participation from the sizable, representative, and engaged Amazon Shopper Panel community, Amazon Brand Lift helps provide objective and concrete measurement results.
Detailed insights for your business goals
Amazon Brand Lift allows you to see the overall lift in brand metrics from your ads as well as analyze the aggregated survey results by audience segments including age range, household income, gender identity, ad frequency, ad type, and device.
Easy and intuitive reports
Choose which campaign to measure, build the survey questions using pre-populated templates, and review your study results on demand. You can also receive results directly through the Amazon Ads API.
You can request a study while campaigns are upcoming or in flight, and results are ready in as few as 10 business days after submission—giving you a fast understanding of ongoing performance.
Privacy by design
The Amazon Shopper Panel is an opt-in program that gives panelists clear explanations about how Amazon will use their reporting. All reporting is anonymized and aggregated.