Display advertising on Amazon.com:
On-site display advertising allows advertisers to connect with in-market shoppers and keep their brands top of mind, by engaging Amazon shoppers at every step of the customer journey. With on-site display ads, advertisers can integrate the power of unique and familiar Amazon features such as star ratings, and customer reviews, or use high impact creatives to convey their brand values and key product attributes in prominent placements across the site, shopping app, and on Fire TV and Fire tablet devices.
Display advertising across the Internet:
Display advertising running off-site allows advertisers to leverage Amazon’s exclusive first-party audience segments to reach and re-engage customers across leading publishers' sites, mobile apps, and ad exchanges. With off-site display, campaigns are optimized towards the most effective and relevant audiences to drive towards branding or sales goals, both on and off Amazon.
Out-stream video ads served across Amazon.com or the internet allow advertisers to drive awareness and consideration for their brand by reaching customers at scale and pique their interest with auto-play video. With Amazon video ads, advertisers can capture shoppers’ attention and drive video views across Amazon.com mobile and desktop sites and on our exclusive Fire tablet devices.
In-stream video ads deliver an ad experience similar to traditional television advertising in a full screen environment surrounded by premium video content, across screens. With in-stream video ads, advertisers can utilize the added bonuses of content with IMDb or apply Amazon’s extensive audience segments to video campaigns across the Internet.
Innovation is at the core of what we do. Whether it's drone deliveries, or instant pickup from Amazon lockers, brands can utilize the unique solutions we're working on across industries and benefit from the trust customers place in Amazon by connecting with them across multiple touchpoints – both on and offline.
Amazon sponsorships allow advertisers to highlight their brand messages and drive conversions during key events such as Prime Day or during time peak shopping periods ranging from Back to School to Black Friday and Cyber Monday. Reach large audiences and capture shoppers' attention in prominent placements across the site with our unique and diverse sponsorship opportunities.