The basics of success:
Understanding sponsored ads

Getting started: No experience necessary

Introduction | Budget | Getting started | Advertiser tips

How long does it take to create and launch your first advertising campaign? You might be surprised to hear that you can do it in a matter of minutes.

You might be thinking, “That’s great, but I’ve never created an ad campaign before. It’ll probably take me a lot longer.” Here are some things to know:

• Our ads are designed for everyone, meaning you don’t need to have any advertising experience to build them successfully.
• They’re schedule-friendly—it takes about 5 minutes to create a Sponsored Products campaign, and these ads launch almost instantly.
• You’ll find real-time information within campaign manager, where you’ll create your ads.

“I kept dancing around advertising because it seemed a little daunting. It turns out it was really easy, and I saw results almost immediately: my sales increased in my first 3 months of advertising.”

-Janice, US Amazon seller
“Our main business goal is to drive as much revenue as possible. Sponsored Products is super easy to use, and effective. You can measure how your ad spend is directly correlating with sales.”

-Matthew Clarke, US Amazon advertiser

Tips for getting started

Save time and simplify campaign management


1) Instead of making changes (like updating keywords) one by one in campaign manager, use the bulk operations feature to download a bulk file, make edits to campaigns, and then upload for processing.

2) Use portfolios to organize your campaigns by brand, category, product, or season–whatever makes the most sense for you and your business. Portfolios also include automatic budget capping and simple invoicing.

3) Want to avoid making manual updates to your Sponsored Products bids? With dynamic bidding, Amazon will automatically adjust your bid based on the likelihood of conversion.

4) Get a clear understanding of your performance, quickly, within campaign manager. Here, you’ll see a single view of your ad campaigns, so you can easily track your total spend, total sales, and more.