Advertising solutions for KDP Authors

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Drive sales and increase visibility for your Kindle Direct Publishing (KDP) Books

Advertising on Amazon can help KDP authors compete more effectively for readers' attention in highly-competitive, high-traffic areas on KDP authors access advertising solutions through Amazon Marketing Services (AMS).

Promote your titles alongside similar books and authors

Feature new releases to drive sales as soon as they publish

Run continuous backlist campaigns to attract new readers

Target readers by the genres, titles and authors they are interested in

Ad types

By targeting keywords, your titles can appear in search results and related detail pages

Sponsored Products

By targeting keywords, your titles can appear in search results and related detail pages

Product Display Ads

Product Display Ads

Help give your titles more visibility while staying relevant to reader interests and related titles on detail pages and Kindle E-readers

Here's where your ads may appear

Available ads can give your titles priority placement in search results, on detail pages and on Kindle E-readers


These guides can help you get more out of AMS ads for your books

Case study

A.G. Riddle: The Atlantis Gene

One man’s story of using Amazon Marketing Services to go from manuscript to movie deal.

Ad policies

Please review our policies and ad requirements before submitting your ads


Your books must meet the following criteria to advertise:
1. Be written in English
2. Be in eBook format
3. Be available on
4. Be published with Kindle Direct Publishing (KDP)
5. Meet the Book Ads Policy

Amazon Marketing Services (AMS) ads are cost-per-click, meaning you only pay when shoppers click on your ad. The minimum budget to run an ad is $1/day or $100 per campaign, depending on the ad type you choose.

Some common reasons that campaigns are rejected for advertising include poor quality images or covers, unreadable text, typos in text, content not appropriate for a general audience, and content that is not localized for use in the United States.

These policies may be different from book publishing guidelines, so it’s important to review the ad policies to help your ad go live faster.