These resources will help you get familiar with Amazon Marketing Services and our offerings — and teach you the essentials of advertising on Amazon.
- New Amazon Stores Insights
- New Sponsored Products
- Getting Started Guide
- AMS Product Updates
- How to Create or Access an AMS Account
- Agency Toolkit
- Introduction to Retail Readiness
- Billing and Payment Fundamentals
- Amazon Stores: A Snapshot
- Campaign Setup Best Practices
- Strategies for Launching New Products
Helpful overviews and step-by-step guidance on setting up campaigns and optimizing them for success.
- 2-minute product features
- Pointers for getting started
4 quick tutorials
- Smart strategies
Try bulk operations for Sponsored Products
Use both automatic and manual targeting
- Introductory webinars
- Optimization webinars
Headline Search Ads
Seasonal and advanced resources
Find tips and information on important dates for advertisers, plus advanced-level content to help you optimize campaigns and more.
Pitch and onboarding materials
See our latest presentations.
Learn how other agencies have driven success for their clients, and hear from the brands who use AMS to their advantage.