Webinar
Amazon Ads holiday summit
Unlock your brand’s potential this shopping season.
The Amazon Ads holiday summit, taking place on September 26, is a free virtual event where you’ll learn tips and tactics to help your brand find success this holiday season with sponsored ads. During the four-hour event, Amazon Ads experts and special guests will teach you how to drive awareness, consideration, and loyalty for your brand. They’ll demonstrate how to go beyond Sponsored Products with a full-funnel approach—using Sponsored Brands, Sponsored Display, Stores, and more—to help you grow your brand and reach new customers this shopping season.
This event—which will be hosted in English, with subtitles available in select languages1 — is recommended for vendors and sellers enrolled in Amazon Brand Registry.
Why should you attend the Amazon Ads holiday summit?
You can submit questions via chat, and get real-time answers from our guests and Amazon Ads experts.
You can attend exclusive hands-on workshops to learn how to elevate your brand.
You’ll hear tips and tactics from industry experts to help you get the most from your brand this shopping season.
A sneak peek of the summit sessions
- Quick lessons for effective videos for your holistic advertising strategy
- Don’t guess, but measure: How brand metrics help you quantify your full-funnel impact
- Workshop: Help increase holiday season sales with Sponsored Display
- Partner session: “Tips to engage holiday shoppers at key moments,” with Carrie Miller, principal brand evangelist at Helium 10
- Partner session: “Reach more shoppers with your deals and coupons,” with Joe Shelerud, co-founder and CEO at Ad Advance
- Partner session: “Building customer trust in your brand,” with Lucas Kwiatkowski , founder and CEO at Nomadz
87.8% of shoppers WW surveyed have researched products on Amazon during Black Friday and Cyber Monday before making purchases, either on Amazon or third-party destinations.2
Meet our special guests
Take your brand to the next level by joining our sessions with special guests. They will share advice and lessons on how to prepare your products and brand for the shopping season, and offer sponsored ads strategies that you can apply to your own campaigns to engage shoppers during moments that matter. Learn how to drive awareness, consideration, and loyalty for your brand during busy shopping periods.
Joe Shelerud, co-founder and CEO at Ad Advance
Shelerud will join Amazon Ads to discuss promotional opportunities beyond deals; explore how advertising and deals can work together in a holistic marketing mix; and provide three types of ad strategies to consider for your campaigns.
Carrie Miller, principal brand evangelist at Helium 10
Join Miller and dive deep on how to align your campaign strategies with your shopping season goals, and discover sponsored ads strategies you can apply to your own campaigns to engage holiday shoppers during key moments that matter.
Lucas Kwiatkowski, founder and CEO at Nomadz
Amazon Ads Educator Kwiatkowski joins us to share tips for building brand creatives to engage Amazon shoppers; give an overview on what Amazon tools can help seamlessly manage and reuse brand assets across different brand shopping experiences like Stores and A+ content; and demonstrate how you can A/B test to make informed, insight-driven creative decisions for your brand.
49.4% of WW shoppers surveyed will start holiday shopping as early as October.3
Start preparing today for the holiday season
Check out these courses and webinars to help get more out of your sponsored ads during the holidays.
These courses and quick videos will teach you how to use our products and solutions to help grow your business before, during, and after the holiday shopping period.
Holidays and other big events offer opportunities for advertisers to reach customers and promote products. Here are important dates and tips to get you started.
This beginner course will highlight methods you may choose to employ during holiday shopping periods. You’ll find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores .
1 Available subtitles for the following languages: Spanish, French, German, Italian.
2 Kantar, WW, 2022; 3,507 study respondents who have shopped Q4 shopping events in 2021 and plan to do so in 2022
3 Kantar, WW, 2022; 3,507 study respondents who have shopped Q4 shopping events in 2021 and plan to do so in 2022