Create your shopping season path: Tips to elevate your Q4 campaigns

The Q4 shopping season is coming quick, and you’ve been busy planning. But you probably still have questions like, “What does that new advertising console tab do?” Or maybe you’re looking for inspiration in the form of success stories and expert tips.

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A dynamic online experience to help your business get the most out of key shopping moments

We’ve been collecting your requests throughout the year, and we’ve called in a range of guests to help address the topics that matter most to you. Now, you can watch the recording of our virtual summit: Create your shopping season path: Tips to elevate your Q4 campaigns.

In the videos from our event, you’ll follow a fictional brand as they navigate the latest advertising features and best practices, giving you tips for creating or strengthening your shopping season campaigns. Learn at your own pace with a wide range of sessions and global agency success stories.

If you weren’t able to attend our virtual summit in real time, don’t worry. Tune in to watch the sessions from the summit on demand.

  • Dive deep into new features, such as budget rules or brand metrics
  • Depending on your advertising experience, learn how to set up a peak period campaign or optimize one you already have
  • Understand how to align your campaign targeting strategies to your Q4 goals
  • Join our hour-long, step-by-step workshop to set up your first campaign
  • Participate in our live Q&A throughout the day

Why is it important?

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Learn how to create a custom plan so you can get the most out of your key shopping days

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Hear how advertisers successfully optimize their Sponsored Products campaigns during the shopping season

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Watch conversations with guest agencies to hear their optimization tips

Keep learning

Learning doesn’t end when our virtual summit is over. Here’s how to continue enhancing your advertising strategy.

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Setting up your keyword targeting in sponsored ads:

In this introduction to Amazon Ads, we’ll cover how sponsored ads can help Amazon customers discover and purchase your products.

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Tips for optimizing and expanding your targeting strategy:

This intermediate webinar focuses on optimizing your manual campaigns and using targeting strategies to meet your business goals.

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Tips for optimizing your budgets and bids:

With Sponsored Brands ads and free brand shopping experiences like Stores, Posts, and Amazon Live, you have the opportunity to reach and inspire shoppers on Amazon.

Learn more about how our self-service advertising solutions can help you reach your goals this holiday season on the Amazon Ads learning console.