Webinar
Amazon Ads holiday summit
Unlock your brand’s potential this shopping season.
Watch the Amazon Ads holiday summit on demand. You’ll learn tips and tactics to help your brand find success this holiday season with sponsored ads. The videos feature Amazon Ads experts and special guests who will teach you how to drive awareness, consideration and loyalty for your brand. They’ll demonstrate how to go beyond Sponsored Products with a full-funnel approach – using Sponsored Brands, Sponsored Display, Stores and more – to help you grow your brand and reach new customers this shopping season.
This content is recommended for vendors and sellers enrolled in Amazon Brand Registry.
Why should you watch the Amazon Ads holiday summit videos?
Choose a time that fits your schedule to learn at your convenience.
Pause, rewind, and replay the best summit moments. This will help you capture important details, take notes, and fully understand the content.
Review the content at your own pace, and grasp tips and tactics from industry experts to help you get the most from your brand this shopping season.
Available summit session videos
- Quick lessons for effective videos for your holistic advertising strategy
- Don’t guess, but measure: How brand metrics help you quantify your full-funnel impact
- Partner session: “Tips to engage festive season shoppers at key moments” with Carrie Miller, principal brand evangelist at Helium 10
- Partner session: “Reach more shoppers with your deals and vouchers” with Joe Shelerud, co-founder and CEO at Ad Advance
- Partner session: “Building customer trust in your brand” with Lucas Kwiatkowski, founder and CEO at Nomadz
87.8% of shoppers WW surveyed have researched products on Amazon during Black Friday and Cyber Monday before making purchases, either on Amazon or third-party destinations.2
Meet our special guests
Take your brand to the next level by watching the sessions starring special guests. They shared advice and lessons on how to prepare your products and brand for the shopping season, and offered sponsored ads strategies that you can apply to your own campaigns to engage shoppers during moments that matter. Learn how to drive awareness, consideration, and loyalty for your brand during busy shopping periods.
Joe Shelerud, co-founder and CEO at Ad Advance
Shelerud joined Amazon Ads to discuss promotional opportunities beyond deals; explored how advertising and deals can work together in a holistic marketing mix; and provided three types of ad strategies to consider for your campaigns.
Carrie Miller, principal brand evangelist at Helium 10
Watch Miller dive deep on how to align your campaign strategies with your shopping season goals, and discover sponsored ads strategies you can apply to your own campaigns to engage holiday shoppers during key moments that matter.
Lucas Kwiatkowski, founder and CEO at Nomadz
Amazon Ads Educator Kwiatkowski joined us to share tips for building brand creatives to engage Amazon shoppers; shared an overview on what Amazon tools can help seamlessly manage and reuse brand assets across different brand shopping experiences like Stores and A+ Content; and demonstrated how you can A/B test to make informed, insight-driven creative decisions for your brand.
49.4% of WW shoppers surveyed will start festive season shopping as early as October.3
Keep preparing for the shopping season
Continue to enhance your advertising strategy with these courses to help get more out of your sponsored ads during the holiday season.
These courses and quick videos will teach you how to use our products and solutions to help grow your business before, during, and after the festive shopping period.
Holidays and other big events offer opportunities for advertisers to reach customers and promote products. Here are important dates and tips to get you started.
This beginner course will highlight methods you may choose to employ during festive shopping periods. You’ll find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.
1 Available subtitles for the following languages: Spanish, French, German, Italian.
2 Kantar, WW, 2022; 3,507 study respondents who have shopped Q4 shopping events in 2021 and plan to do so in 2022
3 Kantar, WW, 2022; 3,507 study respondents who have shopped Q4 shopping events in 2021 and plan to do so in 2022