Targeting plays a big part in your sponsored ads campaigns. From keyword to product and beyond, how do you make it really work for you?
We hosted this virtual summit to help you dive into the nuances of sponsored ads targeting. We covered key foundational and advanced strategies to help set you up for success for peak events, like the holiday shopping season. You can watch all the demonstrations, interactive sessions, and guest speaker sessions on demand to learn about the different options available to you, and leave knowing how to match your strategy to your goals. The result? More effective campaigns, whether you’re brand-new to advertising or have years of experience.
Our summit took place over two days, starting with a half day of workshops designed for professional sellers and vendors to learn about Sponsored Products targeting strategies. Day two focused on providing a more holistic approach to targeting across our suite of self-service advertising solutions for sellers enrolled in Amazon Brand Registry and vendors.
The entire summit can be viewed on-demand now.