WEBINAR

Watch our virtual summit: Principles of sponsored ads targeting

Working backwards from your goals

Targeting plays a big part in your sponsored ads campaigns. From keyword to product and beyond, how do you make it really work for you?

We hosted this virtual summit to help you dive into the nuances of sponsored ads targeting. We covered key foundational and advanced strategies to help set you up for success for peak events, like the holiday shopping season. You can watch all the demonstrations, interactive sessions, and guest speaker sessions on demand to learn about the different options available to you, and leave knowing how to match your strategy to your goals. The result? More effective campaigns, whether you’re brand-new to advertising or have years of experience.

Our summit took place over two days, starting with a half day of workshops designed for professional sellers and vendors to learn about Sponsored Products targeting strategies. Day two focused on providing a more holistic approach to targeting across our suite of self-service advertising solutions for sellers enrolled in Amazon Brand Registry and vendors.

The entire summit can be viewed on-demand now.

Sessions available on demand

Sponsored Products targeting strategies for professional sellers and vendors

Get ready to advertise
Live workshop: Create a campaign with automatic targeting
Live workshop: Create a campaign with manual targeting
Help boost your performance: Optimize your targeting
Learn how to optimize at scale with reports
Grow your customer base globally: Helpful features and the latest best practices

A holistic approach to targeting for sellers enrolled in Amazon Brand Registry and vendors

Understanding the customer decision journey
Three ways to help get your brand ready for advertising
Channel Bakers: Brand building in action
Matching your strategy to your goal: An overview of targeting features by solution
Posts and Brand Follow: Free solutions to keep growing your brand on Amazon (North America only)

You'll get

Use our range of solutions—and their associated targeting strategies—to reach and engage audiences throughout the purchase journey.

Hear recommendations and best practices that leave you ready to tackle any sponsored ads targeting challenge you may face.

Understand the role of the marketing funnel and how it can influence your sponsored ads targeting strategies.

Get tips on using reports to make informed decisions for your keyword- and product-targeted campaigns.

Keep learning

Learning doesn’t end when our virtual summit is over. Continue to enhance your advertising strategy by attending other webinars.

Optimize your ad spend:

Managing your spend is an essential part of campaign management. Join our webinar to learn best practices for optimizing your budgets and bids.

Analyze your success:

Set your campaigns up for success by learning how to review reports and metrics so you can make effective optimizations year round.

Advertise around the world:

Join our webinar to learn how to help build your international advertising strategy and reach potentially millions of customers.

For a more personalized experience on the learning console, please sign in with your Amazon Ads account email address.