Plan. Prep. Prime Day.

A dynamic online experience to help your business get the most out of key moments

Peak periods can provide valuable opportunities to reach shoppers and increase sales, but how can you ensure you’re getting the most out of your key shopping days—whether they last one day, one week, or one month? It all starts with a solid plan, and we’re here to make sure you don’t miss a step.

A peak period many sellers share is Prime Day, but we know that every business is unique. An advertiser selling heart-shaped napkins may find their peak in the run-up to Valentine’s Day, while a pencil case might see the most demand as customers start their back-to-school shopping. Whatever your peak, you’ll learn how to create your best possible strategy during our summit and leave ready to apply it to any future events.

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Whether you’re launching a new campaign or optimizing existing ones, we’re here to help you build a custom plan. We’ll introduce you to the three key phases of your advertising calendar—discovery, purchase, and opportunity—and give you best practices for each one. You’ll have continuous access to advertising experts and hear how advertisers just like you prepared for their peak periods. You’ll leave with the tools and guidance you need to help you get the most out of your next event.

  • Establish a solid foundation for your advertising with strong product detail pages
  • Depending on your advertising experience, learn how to set up a peak period campaign or optimize one you already have
  • Review common advertising challenges (think scheduling event-specific budgets for your campaign, or identifying top-performing keywords) and get quick fixes for them
  • Use your reports to keep the momentum going—and bring valuable insights to your next peak period
  • Explore how you can incorporate different brand shopping experiences into your phased planning
  • Learn the importance of consistent branding across advertising, with insights from Amazon guest speakers
  • Dive into different reports and solution-specific learnings based for peak period success

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Why is it important?

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Get help creating a custom plan so you can get the most out of your key shopping days

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Hear how advertisers like you successfully optimized their Sponsored Products campaigns during their peak periods

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Join us for a conversation with agencies to hear some of the optimization tips they recommend

Keep learning

Learning doesn’t end when our virtual summit is over. Continue to enhance your advertising strategy by watching other content.

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Setting up your keyword targeting in sponsored ads:

In this introduction to getting started with Amazon Ads, we'll cover how sponsored ads can help Amazon customers discover and purchase your products.

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Tips for optimizing and expanding your targeting strategy:

This intermediate webinar focuses on optimizing your manual campaigns and how different targeting strategies can help you meet your business goals.

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Tips for optimizing your budgets and bids:

In this webinar, we’ll take a close look at bidding strategies, discuss the advantages of portfolios and share advanced optimization techniques.

Whether you’re a seller looking to advertise for the first time this Prime Day or you’re an advertiser exploring ways to amplify your impact, head to the learning console’s Prime Day hub. You’ll find courses, webinars, and boot camps that will teach you how to optimize your marketing strategy before, during, and after the event.