Tips for reaching a relevant audience with product targeting

Product targeting can help you connect with more customers, drive consideration of your products with relevant audiences, and increase sales when shoppers are ready to buy. With so many items for shoppers to consider and purchase, it’s helpful to know where to start and ways to help your items stand out.

Level: Intermediate
Appropriate for: All vendors, sellers, and KDP authors.


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In this free webinar dedicated entirely to product targeting, you’ll learn:

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How to create effective sponsored ads campaigns using product targeting

Product targeting

What product targeting options—individual ASIN, category, and theme-based—are available to you

Picking options

Which option to go with depending on your goals

Optimizing campaigns

How to optimize your campaigns for success, including how to use negative product targeting

This webinar will also include a demo, plus a Q+A session with an advertising specialist.

"We leverage category targeting to discover and harvest productive product targets, which we then target separately and with greater control."

— John Rhinehart, Director, eCommerce, PF Harris