WEBINAR
Reach a relevant audience with product targeting
Product targeting can help you connect with more customers, drive consideration of your products with relevant audiences, and increase sales when shoppers are ready to buy. With so many items for shoppers to consider and purchase, it’s helpful to know where to start and ways to help your items stand out.
Level: Intermediate
Appropriate for: All vendors, sellers, and KDP authors
How to create effective sponsored ads campaigns using product targeting
What product targeting options—individual ASIN, category, and theme-based—are available to you
Which option to go with depending on your goals
How to optimize your campaigns for success, including how to use negative product targeting
This webinar will also include a demo, plus a Q+A session with an advertising specialist.
— John Rhinehart, Director, eCommerce, PF HarrisWe leverage category targeting to discover and harvest productive product targets, which we then target separately and with greater control.