Tips for optimizing and expanding your targeting strategy

Are you trying to reach new shoppers, expand your brand, launch a new product, or achieve something else with your advertising? Do you know when to use product versus keyword targeting? Targeting your ads to meet your goals can help you measure the success of your advertising. This webinar will focus on manual campaigns and how different targeting strategies can help you meet your business goals.

Level: Intermediate
Appropriate for: All sellers, vendors, and KDP authors.


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objective and goals

Set objectives and goals for advertising

structure campaigns

Structure campaigns to meet goals

targeting method

Choose your targeting method

optimize campaigns

Continue to optimize your campaigns

This webinar will also include a demo, plus a Q+A session with an advertising specialist.