Expand and optimize your sponsored ads targeting

Are you trying to reach new shoppers, expand your brand, launch a new product, or achieve something else with your advertising? Do you know when to use product versus keyword targeting? Targeting your ads to meet your goals can help you measure the success of your advertising. This webinar will focus on manual campaigns and how different targeting strategies can help you meet your business goals.

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Level: Intermediate
Appropriate for: All sellers, vendors, and KDP authors


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brand lift

Set objectives and goals for advertising

shopper engages on mobile

Structure campaigns to meet goals

add to cart

Choose your targeting method

cohesive brand identity across Amazon

Continue to optimize your campaigns

This webinar will also include a demo, plus a Q+A session with an advertising specialist.