Tips for optimizing your keywords strategy

Keywords play an important role in the success of your campaigns. Want to learn how to use them more effectively? In this intermediate webinar, we’ll show you how to identify your top-performing keywords, how to set competitive bids for them, and how to make related adjustments in the campaign manager. We will also review how your search term report can help your find new keywords—and understand which to apply as negative keywords to help further improve your return on ad spend.

If you haven't attended our beginner webinar on keywords yet, you can register here.

Level: Intermediate
Appropriate for: All sellers, vendors, and KDP authors.


We are currently experiencing technical difficulties. Please try again later.

keyword match types

Review keyword match types

search term report

Analyze your search term report

refine keyword strategy

Refine your keyword strategy

structure strategically

Structure your campaigns and keywords strategically

This webinar will also include a demo, plus a Q+A session with an advertising specialist.

"Always be looking at which keywords are performing the best for you, and have a plan for those keywords. Think in terms of ‘Does this keyword represent my product? Can I find a different keyword from my data?’ A strategy that looks at that information and confirms that those keywords are indeed the right keywords for your product is very important."

— Ritu, Advertiser