Tips for optimizing your budgets and bids

If you have a grasp on the basics and are now looking for more advanced budget and bidding techniques, this webinar is for you. Through hands-on, scenario-based guidance, we'll demonstrate tips that can help you increase your ROAS (return on advertising spend) and control costs. We'll take a close look at bidding strategies (including how to utilize features like suggested bid), discuss the advantages of portfolios, and share advanced optimization techniques.

If you're just getting started with sponsored ads, take a look at our beginner budgets and bids webinar.

Level: Intermediate
Appropriate for: All sellers, vendors, and KDP authors


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common budget and bidding scenarios

Explore common budget and bidding scenarios

bidding features

Use bidding features strategically

control spend

Use portfolios to control spend

allocate budget

Allocate budget to high-performing campaigns

This webinar will also include a demo, plus a Q+A session with an advertising specialist.

"If you're new, [advertise] within your own budget. You’ve got to budget with what makes sense. We still do that. Our numbers are significant to our business and how we're growing."

— Gordie, Advertiser