Deep dive: Optimize your campaigns with negative targeting

Are your ads receiving impressions and clicks from shopping queries that aren’t related to your products? Negative targeting can help you control both your ad spend and when your ads display.

In this free webinar, you’ll learn how to use this feature to optimize your Sponsored Products and Sponsored Brands campaigns, helping them reach more relevant audiences. You’ll also find out how to use your search term report to find keywords you might want to add as negative, plus ones that shouldn’t be added based on your goals.


We are currently experiencing technical difficulties. Please try again later.

Level: Intermediate

Appropriate for: All sellers, vendors, and KDP authors

This webinar will also include a demo, plus a Q+A session with an advertising specialist.

negative targeting

Use negative keyword and product targeting

control spend

Help control your ad spend

negative targeting match types

Learn the difference between negative phrase and negative exact match targeting

search term report

Review your search term report to find negative targeting opportunities