Introduction to campaign targeting methods

The right targeting strategy can help get your ads in front of relevant shoppers. But which targeting strategies should you use to help you meet your goals?

In this beginner webinar, we’ll explore the differences between targeting types, show you how to transition from automatic to manual targeting, and explain how to use negative targeting. We'll also teach you how to choose targeting methods based on your business needs to help maximize your performance.

Once you have a grasp on targeting basics, attend our Tips for optimizing and expanding your targeting strategy webinar for more advanced guidance.

Level: Beginner
Appropriate for: All sellers, vendors, and KDP authors.


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Users connected to lifestyle elements
Learn about sponsored ads targeting strategies
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Transition from automatic to manual campaigns
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Use negative keyword and product targeting
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Align your targeting strategies with business goals

This webinar will also include a demo, plus a Q+A session with an advertising specialist.