Holiday season strategies: Build connections with brand shopping experiences

Get ready for the holiday season by learning how to use Stores, Posts (beta), Brand Follow, and Amazon Attribution together for a brand-focused holiday strategy. In this webinar, we’ll cover how to incorporate seasonally inspired content in your Store and Posts (beta), and increase your following on Amazon. We’ll explore how Govee, a smart home and lighting device company, engaged their customers and built their brand presence on Amazon. We’ll end with tips on how you can measure the success of your seasonal changes with Amazon Attribution.

These strategies are important during the holiday season, and as you prepare your brand for 2022.

Level: Intermediate
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry


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several brand shopping experiences available

Understand the brand shopping experiences available

calendar portraying seasonally inspired content

Use seasonally inspired content

grow following thumbs up and heart

Get tips to help grow your following


Review how to measure your impact

This webinar will also include a demo, plus a Q+A session with an advertising specialist.