Understanding campaign organization

Campaign management—from using portfolios, to managing your budget, to grouping products strategically in ad groups—is the very foundation of advertising. That’s why it’s good to understand it from the top down.

In this webinar, we’ll provide an in-depth look at how to structure and organize campaigns to reach your goals. We’ll dive into portfolios and explore how to use ad groups within your campaigns. And we’ll tie it all together with practical, scenario-based guidance that helps you visualize our recommendations and apply them to your own strategy.

Level: Intermediate
Appropriate for: All sellers, vendors, and KDP authors


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Understand how to use the different levels of campaign organization

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Optimize your existing campaigns

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Learn how to strategically approach ad groups

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Step-by-step guidance and demo for setting up your first portfolio

This webinar will also include a demo, plus a Q+A session with an advertising specialist.