How to use the Products page to help your advertising campaigns
What is the Products page?
Your products are some of the most important parts of your campaigns, which is why we’ve created the Products page. This solution helps monitor performance metrics for your advertised products, and provides relevant recommendations for campaigns. The best part is you can access all of this information in one place, reducing the manual effort needed to manage campaigns. The Products page can help you save time so you can focus on your business.
Ready to get started?
Whether you’re launching your first campaign or have been a longtime advertiser, it’s essential to understand how your Amazon standard identification numbers (ASINs) are performing within campaigns. The Products page includes product-level performance metrics for Sponsored Products and Sponsored Display campaigns, helping you determine how advertising efforts impact your product listings.
Need help finding this information? You can get started by searching for campaign names or by ASINs. Based on your findings, you can also create new sponsored ads campaigns with selected ASINs, and add products to existing sponsored ads campaigns. These features help you adjust your campaigns in effective and efficient ways.
To access Products page:
- Go to the advertising console
- Click the sponsored ads icon on the navigation menu
- Then, click Campaign manager
- Select Products
What are the key performance metrics to review for your campaigns?
Within the Products page, you can analyze impressions, clicks, sales, return on advertising spend (ROAS), new-to-brand (NTB) sales, and other metrics, all of which are aggregated at the campaign and ad group levels. It’s important to review these metrics against your business objectives to help inform when you need to adjust your ad campaigns.
The biggest benefit of the Products page is that it helps us monitor the performance of ads on the product stock-keeping-unit [SKU] level in a very direct way, and quickly know the profit of each SKU after advertising.
— Kris, Gold seller, who uses Products page to monitor his advertising performance. Learn more.
Visit the Products page to learn more about how your products are performing and see other helpful tips to improve your campaigns.