Resources

Learn where your business can go next

Explore our collection of resources to inspire the future of your brand and optimize your advertising strategy.

Guide

Learn how to create a brand growth strategy

This guide explains how to create an effective brand growth strategy, including real case study examples.

Guide

How to get started with Prime Video ads

Is your brand ready to reach audiences where they watch the premium shows and movies they love? Here’s how to get started with Prime Video ads.

Guide

The role of brands in quality time and entertainment

New research explores how consumers define quality time, and how brands can enhance these moments.

See how they did it

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Case study

How a CPG brand saw a 20x return on ad spend with Contextual Targeting (beta)

Catch up on the latest news

Marketers take note: 5 consumer trends to watch in 2025

Advancements in AI, shifts in video consumption, and the impact of inflation on purchasing behavior are the key marketing trends that will shape advertising in 2025.

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One DSP, two tools: Brand+ and Performance+ now available

Unlock smarter video and display campaigns with Brand+ and Performance+ to simplify campaign management and optimize your goals to reach the right customers.

Introducing Brand+: The future of AI-optimized TV advertising

Amazon Ads has introduced Brand+, a new AI-driven capability that helps brands reach more customers through streaming TV and online video advertising campaigns.

Amazon announces May 12 Upfront presentation

Amazon’s second Upfront presentation outlining content across Prime Video, Twitch, and Amazon MGM Studios will take place at the Beacon Theatre.

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