How does bidding work for Sponsored Products?

Watch this video for an introduction on how campaign bidding works for Sponsored Products. Amazon uses an auction-based system that allows advertisers to place bids for their ads to display to shoppers. Advertisers pay for the bids when shoppers click on their ads. This is known as cost-per-click (CPC) advertising. You can also help readers discover your titles and drive sales using the available bidding strategies. In just a few minutes, you can create a campaign and set your bids, even if you've never advertised before.