Toy-buying consumer habits on Amazon.ca

Amazon Ads and Kantar surveyed 1,000 toy buyers on Amazon.ca to help advertisers understand how and when to advertise to prospective buyers.

The path a buyer takes from the first time they hear of a product to the time they are driven to purchase can be a long, intricate process. Understanding where customers are at in their journey can help brands deliver ads to shoppers at the right time and place. Here, we reveal findings from 1,000 surveyed toy buyers on Amazon.ca so advertisers can better understand how and when to advertise to prospective buyers.