Consumer buying habits for small kitchen appliances on

By: Shash Mehrotra, Associate, Industry Analytics

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Amazon Ads and Kantar surveyed 1,000 small-kitchen-appliance buyers on to help advertisers understand how and when to advertise to prospective buyers.

With Amazon Ads’ creation of Athleisure audiences in the United Kingdom (UK), now is a good time for small-kitchen-appliance brands to gain a deeper understanding of how their customers shop. Here, we reveal findings from our survey with Kantar1 that highlight trends about how small-kitchen-appliance customers go about purchasing so you can better understand their needs.

Small kitchen appliance purchase journey infographic

Source: Amazon Ads amd Kantar Small-Kitchen-appliace P2P survey 2021, United Kingdom