Relevant connections in the moment

man in shorts and tshirt with sunglasses on, on a light pink background

A little bit art.
A little bit science.

The best creative is informed by audience insights to craft tailored messages that drive action. With billions of proprietary audience signals informed by online and offline touchpoints, Amazon helps brands unlock rich audience insights to develop more relevant campaigns.

increase in consideration experienced by brands that reach audiences based on our first-party behavioral and demographic signals1

of campaign effectiveness is attributed to creative quality as the top driver of brand impact2

Going beyond demographics.

Amazon Ads can help you understand your audiences more deeply—how they browse, buy, and stream. Here is a snapshot of a few of our audiences.3

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Eco-friendly audiences

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woman using yellow water can and smiling

Browse

73% inside green circle

73% smartphone users

56%+ inside green circle

56% + shop between Mon – Fri

95% inside green circle

95% have purchased in the last 3 months

Buy

Food and grocery

Spend index 2.0x

Health and home

Spend index 2.1x

Beauty and personal care

Spend index 1.7x

Stream

Where they are streaming…

Amazon Freevee 1.9x
Fire TV 2.1x

And what they are streaming…

Romance 1.9x
Musicals 1.8x
Children’s/animation 1.7x

Athleisure audiences

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man in sweatshirt smiling

Browse

61% inside purple circle

61% smartphone users

38%+ inside purple circle

38%+ shop between 3 PM - 7 PM

98% inside purple circle

98% have purchased in the last 3 months

Buy

Food and grocery

Spend index 1.5x

Apparel and shoes

Spend index 1.9x

Sports and outdoor

Spend index 1.5x

Stream

Where they are streaming…

Amazon Freevee 2.0x
Fire TV 2.3x

And what they are streaming…

Children’s programming 1.8x
Drama 1.7x
Comedy 1.7x

Allies of diversity

woman with rainbow sash taking selfie and smiling

Browse

76% inside blue circle

76% smartphone users

33% inside blue circle

33%+ shop on Sat - Sun and between 4-8 PM

98% inside blue circle

98% have purchased in the last 3 months

Buy

Electric vehicle accessories

Spend index 3.8x

Cookbooks

Spend index 3.5x

Smart home equiptment

Spend index 2.7x

Stream

Where they are streaming…

Fire TV 3.9x
Amazon Freevee 2.6x

And what they are streaming…

Romance 2.9x
Musicals 2.8x
Children’s/ Animation 1.9x

High spenders

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woman in high fashion dress touching face

Browse

70% inside yellow circle

70% smartphone users

56% inside yellow circle

56% shop between Mon – Thurs

98% inside yellow circle

98% have purchased in the last 3 months

Buy

Electronics and home entertainment

Spend index 3.1x

Gaming equiptment

Spend index 1.3x

Auto detailing

Spend index 1.5x

Stream

Where they are streaming…

Fire TV 2.0x
Amazon Freevee 2.0x

And what they are streaming…

Comedy 1.8x
Drama 2.6x
Sport 3.1 x

Reach your audiences with Amazon Ads

Sources:

1 Amazon internal data, US, 2022
2
Kantar, ‘Top 10 drivers of advertising profitability’ June 2021
3
Amazon Internal Data – US – Jan 2022 to Dec 2022

Spend index = Avg spend of Persona consumers who purchased / avg spend of US Amazon consumers who purchased

Stream numbers represent time spent relative to average Amazon customer