Relevant connections in the moment
A little bit art.
A little bit science.
The best creative is informed by audience insights to craft tailored messages that drive action. With billions of proprietary audience signals informed by online and offline touchpoints, Amazon helps brands unlock rich audience insights to develop more relevant campaigns.
88%
of consumers report engaging with ads relevant to their interests1
50%
of campaign effectiveness is attributed to creative quality as the top driver of brand impact2
Going beyond demographics.
Amazon Ads can help you understand your audiences more deeply—how they browse, buy, and stream. Here is a snapshot of a few of our audiences.3
Eco-friendly audiences
Browse
73% smartphone users
56% + shop between Mon – Fri
95% have purchased in the last 3 months
Buy
Food and grocery
Spend index 2.0x
Health and home
Spend index 2.1x
Beauty and personal care
Spend index 1.7x
Stream
Where they are streaming…
Amazon Freevee 1.9x
Fire TV 2.1x
And what they are streaming…
Romance 1.9x
Musicals 1.8x
Children’s/animation 1.7x
Athleisure audiences
Browse
61% smartphone users
38%+ shop between 3 PM - 7 PM
98% have purchased in the last 3 months
Buy
Food and grocery
Spend index 1.5x
Apparel and shoes
Spend index 1.9x
Sports and outdoor
Spend index 1.5x
Stream
Where they are streaming…
Amazon Freevee 2.0x
Fire TV 2.3x
And what they are streaming…
Children’s programming 1.8x
Drama 1.7x
Comedy 1.7x
Healthy lifestyle audiences
Browse
72% smartphone users
55% shop between Mon – Thu
99%+ have purchased in the last 3 months
Buy
Pet products
Spend index 1.5x
Baby clothing and accessories
Spend index 1.4x
Sports and outdoor
Spend index 1.3x
Stream
Where they are streaming…
Amazon Freevee 2.0x
Fire TV 2.3x
And what they are streaming…
Children’s programming 1.8x
Drama 1.7x
Comedy 1.7x
Entertainment enthusiasts
Browse
74% smartphone users
69% shop between Mon – Fri
97% + have purchased in the last 3 months
Buy
Toys and games
Spend index 1.8x
Wireless and accessories
Spend index 1.4x
Sports and outdoor
Spend index 1.5x
Stream
Where they are streaming…
Amazon Freevee 1.9x
Fire TV 2.5x
And what they are streaming…
Reality 2.1x
Crime 2.0x
Science fiction/fantasy 2.0x
Reach your audiences with Amazon Ads
Sources:
1 “Customer-centric advertising,” Kantar and Amazon Ads, 2020
2 Kantar, ‘Top 10 drivers of advertising profitability’ June 2021
3 Audience insights: Amazon Internal Data – US – Nov 2020 to Oct 2021
Spend index = Avg spend of Persona consumers who purchased / avg spend of US Amazon consumers who purchased
Stream numbers represent time spent relative to average Amazon customer