Discover how to connect and engage with video gamers in Spain
By: Javi Sánchez, Sr. Marketing Manager
The growth of the gaming market in Spain presents a unique opportunity for marketers. According to the Spanish Video Game Association (AEVI), the revenue of the gaming sector in the country in 2021 was €1.795 million (1.924 million USD), a 2.8% increase over the previous year.1
Digital sales now total €913 million ($978 million), a 4.59% reduction compared to 2020, although this is still an increase on their pre-pandemic value. In 2021, 6.9 million video games, 1 million game consoles, and 3.5 million gaming accessories were sold.2
Esports revenue in Spain grew by 26% in 2021 to reach €34 million ($37 million). The sector employs 820 people, 240 of whom are professional gamers. Digital channels and streaming services are the fastest-growing revenue sources in esports, increasing by 27.2% and 24.8% respectively.
The government considers the sector to have potential and provides financial support for the development of digital technologies. The Spain Audiovisual Hub, a nonprofit government organization, has announced that up to €8 million ($8.4 million) will be earmarked for the promotion of the sector in Spain.3
- More than 76% of 16- to 24-year-olds in Spain consider themselves gamers. This figure is 60% for 25- to 34-year-olds, 39% for 35- to 44-year-olds, and just 32% for those 45 and over. However, it should be noted that the number of older gamers (45 and older) is increasing.
- The gender balance is almost even: 52% of gamers are men; 48% are women.
- According to the AEVI, 18.1 million people in Spain spend more than eight hours a week playing video games: 73.3% of Spanish gamers say that they play at least once a week, 13.3% at least monthly, and 6.6% play almost every day.
- Reach games shoppers at scale
- Create cross-channel experiences
- Make data-driven decisions
- Connect with users on Twitch