Industry marketing

Consumer electronics marketing

Connect with tech and electronics shoppers

Amazon Ads can help put your brand front and center. Reach consumer electronic shoppers at every stage, inspiring brand discovery, consideration, and sales growth with our relevant, interactive ad solutions.

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Family comparing their car online to others

Amazon Ads offers holistic, omnichannel solutions for marketers to connect with customers, wherever they spend their time. For high-consideration purchases within consumer electronics like TVs, laptops, and premium smartphones, plug in to our billions of unique shopping and streaming signals to plan your advertising at scale and reach customers across channels where they browse, shop, or stream.

How Amazon Ads can help power your consumer electronics media strategy

In the ever-evolving landscape of digital advertising, understanding consumer preferences is crucial for brands to create impactful campaigns. The consumer electronics audience stands out as particularly engaged, presenting a unique opportunity for brands to connect, educate, and inspire.

Tap in to key insights to engage tech shoppers

woman holding credit card looking at computer

Amazon's connected consumers are 10% more likely to engage with brand messaging that resonates with their interests and past behaviors.¹

71% of consumer electronics shoppers agree that effective advertising should look and sound like entertainment. ²

The consumer electronics purchase journey often spans 60+ days, with Amazon playing a crucial role in the research and discovery phases. 42% of consumer electronics shoppers visited the Amazon store before making their final purchase elsewhere. ³

Boost your consumer electronics advertising strategy

Drive reach that matters
Create memorable brand moments
Drive traffic and inspire action
Boost sales and grow your business
Keep customers coming back

Drive reach that matters

Amazon Ads has billions of shopping, streaming, and browsing signals to help connect your brand with consumer electronics shoppers, at the right time, in brand-safe placements.

Create memorable brand moments

Capture attention across content and commerce using our unparalleled insights, innovative ad formats, and disruptive partnerships.

Drive traffic and inspire action

Maximize customer engagement across relevant audiences, from the early tech-adopter to the gaming enthusiast, with the help of unique Amazon Ads insights and ad formats.

Video ads

Audio ads

Display ads

Boost sales and grow your business

Stay ahead of consumer trends, harness insights and signals that optimize the customer experience, and drive sales for your brand through a full range of marketing channels—including on the Amazon Store and your own brand website.

Keep customers coming back

Foster customer loyalty with proprietary shopping insights and engaging ad formats from Amazon Ads—allowing you to connect, and reconnect, with the right audiences in the right places at the right time.

Stay connected and discover more

Create your consumer electronics marketing plan

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Consumer electronics advertising strategies

Brand advertising
Digital commerce enablement
Performance marketing

Brand advertising

Drive brand awareness through ad products such as Streaming TV ads, audio ads, and Amazon DSP with a focus on ads anywhere customers spend their time or ads with link-out creative to your brand site.

Video ads

Amazon DSP

Audio ads

Digital commerce enablement

Drive sales both on Amazon and off-line through ad products such as video and display ads through the Amazon DSP with either link-in or link-out creative.

Amazon DSP

Performance marketing

Drive on-Amazon sales through ad products such as Sponsored Display, Sponsored Products, and Sponsored Brands.