Product
Sponsored Products - Help increase product sales
December 12, 2023 | By Shaunakraj Deshpande, Marketing Manager
Online shopping is a fast-growing trend in India, expected to grow by around 17.5% in 2023.1 To help you understand the shopping behavior of your customers and the role Amazon plays in their shopping journey, Amazon Ads conducted a study2 in June and July 2022 of around 2,000 internet users across India, using an online survey. The following are some of the key insights from the study:
Respondents have explored/browsed on shopping websites in the past six months.
Respondents have shopped online in the past six months
Respondents chose Amazon for product discovery
Contrary to the popular belief that consumers shop on Amazon just when they are about to make a purchase, the study showed that most shoppers visited Amazon quite early, during their exploration phase. And only a small portion of the shoppers chose not to visit Amazon until they are ready to make a purchase.
Visited Amazon during exploration phase
Visited Amazon when ready to buy
Approximately 50% of the shoppers surveyed considered brand name as an important factor while deciding to make a purchase. Therefore, the other 50% of shoppers may have been inspired by different/newer brands.
Quality
Reviews and ratings
Product features
Price offers and discounts
Brand of the product
Payment options like EMI, COD etc.
Returns - replacements and refunds
Brand warranty and guarantee
Delivery options and installment facility
Had a particular brand in mind
Had no brand in mind, and were exploring brands
Had a few brands in mind, but not finalized any brand.
Almost half of the shoppers on Amazon considered a new brand while making a purchase. This reinforces the fact that Amazon is a place for exploration and consideration of newer or untried brands, and not just a destination for completing a planned purchase.
Bought from the initial set of considered brands
Considered a new brand before a purchase
1eMarketer, India Ecommerce Forecast 2023
2Amazon Ads, IN, June–July 2022; number of survey respondents: 2,000