Spider-Man: Brand New Day swings into Amazon with Prime member early screenings, deals, exclusive experiences

Sony Pictures’ Spider-Man: Brand New Day, arriving in theaters on July 31, has joined forces with Amazon Ads Brand Innovation Lab to deliver a cross-channel media and promotional campaign experience that brings the world of Spider-Man to customers in ways only Amazon can.

The collaboration, one of the largest and most expansive integrated media and promotional campaigns to span Amazon's advertising and retail offerings, connects fans with Spider-Man through exclusive experiences, products, and deals from now through the summer.

A “Brand New Day” for Prime members

The journey begins today with the launch of a custom Amazon landing page at amazon.com/brandnewday, where Prime members can explore a collection of Spider-Man branded products and sign up to be notified when exclusive early screening tickets for Prime members go on sale. Prime members will get the chance to see Sony Pictures' Spider-Man: Brand New Day in select theaters nationwide in the U.S. on July 29—two days before the film's wide release. Prime member tickets for early screenings will be available for purchase through a dedicated page on Amazon, powered by Amazon's collaboration with Fandango, giving members first access to one of the biggest theatrical events of the year.

Across the Amazon canvas

The campaign stretches across Amazon's full canvas, bringing Spider-Man: Brand New Day to life on touchpoints that meet fans wherever they are. This includes integrations on Fire TV and Alexa, as well as on Twitch—where popular creators will complete in-game challenges that reward viewers with gifted subs, all while showcasing exclusive clips and promoting ticket sales for the Prime member early screenings.

New Spider-Man product launches are already underway, with select deals arriving during Prime Day, followed by Spider-Man bringing Prime customers a "Brand New Day of Deals" on June 27—including an Amazon sweepstakes, which gives customers a chance to win a trip to the Sony Pictures Spider-Man: Brand New Day premier, which gives customers a chance to win a trip to the Sony Pictures film premiere. And fans will want to check out additional deals rolling out on August 1 to celebrate "Spider-Man Day."

"Spider-Man: Brand New Day is one of the most anticipated films of the year, and we're thrilled to support its launch," said Lauren Anderson, US Head of Amazon Ads Brand Innovation Lab. "This collaboration with Sony Pictures shows what's possible when entertainment, IP, and Amazon come together to deliver something truly special for customers in a way that only we can."

A world premiere like no other

Later this summer, at Sony Pictures' world premiere of Spider-Man: Brand New Day, Amazon will bring the red carpet premiere directly to fans at home through a first-of-its-kind livestream experience across Amazon's properties. More details coming soon.

Whether you're a lifelong Spider-Man fan or discovering the web-slinger for the first time, this campaign offers something for everyone—and it's only just getting started.