Rising Stars: Real stories from founders turning their passion into thriving brands

This month marks the start of the 2025 season of Rising Stars, Amazon Ads global mini-documentary series that showcases inspiring small business success stories. Each episode features entrepreneurs from around the world, exploring their challenges and documenting how they overcame obstacles to achieve their dreams.

The 2025 season features founders and leaders from various industries, from board games to beverages. While their products and sectors differ, the series highlights the shared experiences of operating small businesses, including managing seasonal cash flow, dealing with stock shortfalls, and predicting future product sales. Beyond the technical side of running a business, Rising Stars also highlights the human stories and people behind the product.

With participants based in the United States, France, Italy, Spain, Germany, Japan, Korea, China, Canada, Australia, and the United Kingdom, each business story presents unique circumstances. What connects these narratives is their shared focus on customer service, international expansion, and driving business results with some help from Amazon Ads.

The series provides both inspiration and practical insights for other small- and medium-sized businesses looking to scale. By presenting clear examples of how these companies navigated growth obstacles, Rising Stars offers valuable perspectives for entrepreneurs at similar stages of development.