Advertising on Prime Video to be introduced in Belgium, Denmark, Norway, and Turkey in 2026

Amazon Ads is introducing advertising on Prime Video in Belgium, Denmark, Norway, and Turkey in 2026, creating new opportunities for brands to reach relevant audiences at scale alongside Prime Video’s award-winning range of global and local shows, movies, and live sports.

Over recent years, Amazon has focused on building Prime Video into a premium entertainment destination that connects customers with the programming they love. Introducing ads enables Prime Video teams to continue investing in creative compelling content and to increase that investment over time.

Prime Video offers an expansive slate of original series and films from Amazon MGM Studios, including Harmony – A King’s Vision, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and Young Sherlock, as well as licensed movies and series, content from other services made accessible as an add-on subscription, blockbuster movies and series to rent or buy, and FAST live linear channels.

“Advertising on Prime Video has been delivering for brands across the globe for more than two years now and we’re excited to bring this opportunity to advertisers in four new countries in 2026,” said Tamir Bar-Haim, VP, International Sales, Amazon Ads. “With ads on Prime Video, we’re reinventing how brands connect with their customers, delivering full-funnel advertising at scale that brings together reach, audience signals, innovative ad tech capabilities, and measurable performance—all in one place.”

Amazon Ads offers powerful ad tech solutions, informed by trillions of first-party streaming, shopping, and browsing signals that make it easier for brands to drive results across the planning and activation stages of their Prime Video campaigns. Amazon's innovative ad tech helps brands integrate their campaigns across a wide streaming portfolio, which includes Prime Video, Twitch, Fire TV Channels, and Amazon Music as well as premium third-party streaming partners like Netflix, Disney+, and Spotify.

To help brands better understand campaign effectiveness, Amazon Ads offers a range of first-party and third-party measurement tools and audience insights that are comprehensive, actionable, and durable. Additionally, with an average monthly ad-supported reach of more than 315 million¹ global customers, Prime Video offers advertisers unmatched scale.

Prime Video ads are currently available in Australia, Austria, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, New Zealand, Spain, Sweden, the U.K., and the U.S. All regions also offer customers the choice of an ad-free option.

Sources

¹ This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live channels on Prime Video. This reach estimate is based on Amazon internal data over 12 months (September 2024 – August 2025), with some locale-specific time-frame variations based on launch dates.