The 2026 Partner Awards are here. Recognition, visibility, and growth start with one submission.

You've spent the past year helping advertisers break through, scale up, and connect with audiences in ways that matter. Now it's time to show the world what you've built.

Submissions for the 2026 Amazon Ads Partner Awards are officially open. If you're an agency or technology partner who's been raising the bar for advertisers, this is your moment. The Partner Awards recognize the work that moves the needle—the campaigns that don't just hit goals but redefine what's possible. And this time, you have even more opportunities to get recognized for it.

Eight categories. A spot for every story.

This year's program includes eight award categories: five global and three regional (AMER, APAC, EMEA). Whether you're showcasing work from a single region or a worldwide campaign, there's a category that fits. For regional awards, reference a successful campaign strategy for an advertising client in AMER (North/South America), EMEA (Europe/Middle East), or APAC (Asia Pacific). For global awards, any country or region works.

Here's what's new: This year we're introducing two categories shaped directly by partner feedback. Breakthrough Partner celebrates partners showing impressive momentum and growth within Amazon Ads—because standout work isn't defined by tenure alone. Collaborative Excellence recognizes agencies and tech providers joining forces to drive full-funnel results for a single advertiser. Additionally, partners in China, Japan, and India now have country-level recognition for select categories, based on entry volume and quality. You don't need to do anything different—just submit for regional or global categories, and you'll automatically be considered at the local level too.

Why it's worth your time

The numbers tell an exciting story. Award-winning partners see a 14% increase in both total advertisers and advertiser spend over six months compared to average partner growth.¹ Recognition drives business growth—it's that simple.

But recognition doesn't start at the finish line. All qualified submissions for regional and global awards get considered for case study development, thought leadership opportunities, and events—whether you're an applicant, semi-finalist, finalist, or winner. Semi-finalists get recognized on the Amazon Ads Partner Awards website and social channels. Finalists receive recognition at the Partner Awards reception at unBoxed, case study publication on social, an official badge on their Partner Directory page, and physical and digital trophies. Winners get all of that, plus case study publication on the Amazon Ads website, inclusion in a social video, co-branded thought leadership content opportunities, and an official winner badge.^2,3

"Winning an Amazon Ads Partner Award is both humbling and energizing for our entire team," said Kashif Zafar, CEO, Xnurta. "It's a meaningful validation of our commitment to innovation and advertising excellence, and it reinforces the trust our clients place in us every day."

How to submit

Submissions are open from March 16 through April 10 and you can apply via the Partner Success Stories Hub. You'll need Advanced or Verified status in the Amazon Ads Partner Network (and you'll need to maintain it throughout the program cycle). Make sure your Amazon Ads certifications are up to date and linked to your Partner Network account.

A few things to keep in mind: Each submission should showcase a unique advertiser success story. If you submit the same client and success story across multiple categories, all entries get disqualified. Campaigns must have taken place between April 1, 2025 and March 31, 2026. The best campaigns don't just deliver results—they tell stories worth sharing. If you've built something that moved the needle for your clients, we want to hear about it.

Sources

¹ Amazon internal data - WW, Mar 2024-Apr 2025

² Recognition and benefits do not automatically apply to country-level awards in China, Japan, and India.

³ Recognition and benefits may vary for Breakthrough Partner winners.